Author

Chih-Huang Lin

Observed name: Lin

Institution: Feng Chia University

Observed institutions: National Tsing Hua University, Feng Chia University

ORCID: 0000-0002-4813-154X

Observed ORCID: 0000-0002-4813-154X

OpenAlex ID: A5032543943

An evaluation for rebranding: the impact of logo change on brand attitude and brand loyalty

2021 · Hsin-Hung Shen, Chih-Huang Lin · Pressacademia · 21

Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery

2018 · Yuan-Shuh Lii, May-Ching Ding, et al. · Sustainability · 15

Effect of Reciprocity on Well-being in Interpersonal Marketing Relationships: An Interview Study

2011 · Simon Pervan, Liliana L. Bove, et al. · Swinburne figshare (Swinburne University of Technology) · 11

Play What, Like What! The Application of Psychodrama in the Business Management Education in Universities-Marketing Management as an Example

2019 · Chih-Huang Lin · Asian Journal of Education and Social Studies · 4

The CSR Spillover Effect on Consumer Responses to Advertised Reference Price Promotion

2022 · Chih-Huang Lin, Yuan-Shuh Lii, et al. · Administrative Sciences · 3

The Effectiveness of Project-Based Learning in Learning

2022 · Chih-Huang Lin, Forrence Hsinhung Chen · Lecture notes in computer science · 3

The Webmosphirics Effects on Shopping Behavior: The Influences of Web Page Color Displays on Online Impulse Purchasing Intention

2019 · Chih-Huang Lin, Ting-Yu Liu · Journal of Business and Economics · 3

The Implication of Project-Based Learning with CDIO, and Team Teaching on Business-Management Course

2023 · Chih-Huang Lin · Lecture notes in computer science · 1

The influence of cynicism on mood effect in advertising

2020 · Chih-Huang Lin · Pressacademia · 1

Can brand image be recovered after negative publicity Effects of severity and corporate social responsibility

2019 · May-Ching Ding, Chih-Huang Lin, et al. · Pressacademia · 1

Match or Mismatch? The Influence of Brand-Celebrity Endorser Personality Congruity on Brand Evaluation: Fashion Brand as the Example

2019 · Chih-Huang Lin, Li-Hui Zhang · Asian Journal of Economics Business and Accounting · 1

晉升企業夥伴:探索人力資源專業人員之個人工作配適度以及其職涯承諾關聯; On Becoming Business Partners: Exploring the Relationships between Human Resource Professionals’ Person-Job Fit & Career Commitment

2011 · 林誌皇, Chih-Huang Lin

一個內含頻寬改善檢光二極體，並使用0.18um互補式金氧半製程設計之2-Gb/s、850nm的光通訊接收器

2010 · 林致煌, Chih-Huang Lin, et al.

The prompt of lip shape modification of cacology based on the speech evaluation techniques — a case of basic Chinese learning

2008 · Chi-Wen Hsieh, Chih-Huang Lin, et al. · International Conference on Audio, Language and Image Processing

An empirical study of workplace learning roles for senior leisure farm managers

2008 · Lin, Chia-Ching, et al. · 美中经济评论：英文版

Works count: 15

Citation count: 64

H-index: 4

I10-index: 3