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Henny Utarsih

ORCID: 0009-0007-7830-9226
Observed ORCID: 0009-0007-7830-9226
OpenAlex ID: A5032551176
Analisis Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Thrifting Pasar Cimol Gedebage
2024 · Henny Utarsih · Journal of Innovation in Management Accounting and Business · 6
Boosting customer trust: Pricing, experience and value in enchanting West Java tourism
2023 · Henny Utarsih, Yuyus Suryana, et al. · Journal of Eastern European and Central Asian Research (JEECAR) · 6
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Pembuatan Kerajinan “decoupage” Pelatihan E-marketing Dan Pembuatan Laporan Keuangan Sederhana Di Kelurahan Cisaranten Endah Kecamatan Arcamanik
2017 · Heppy Agustiana Vidyastuti, Henny Utarsih, et al. · Jurnal Dharma Bhakti Ekuitas · 4
Interaksi Gamifikasi dan Brand Image dalam Membangun Loyalitas Pelanggan Tokopedia di Bandung
2025 · Sussy Susanti, Henny Utarsih, et al. · Journal of Innovation in Management Accounting and Business · 3
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Strategi Peningkatan Penjualan Keripik Bawang Sakinah Cimahi Melalui Perluasan Pasar Baik Online Maupun Offline Dan Analisis Penggunaan Sdm
2019 · Henny Utarsih, Heppy Vidyastuti, et al. · Jurnal Dharma Bhakti Ekuitas · 3
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Mengungkap Dampak Citra Merek Dan Pengalaman Pelanggan Dalam Fenomena Peralihan Merek. (studi Kasus Di Kalangan Pengguna Smartphone)
2025 · Henny Utarsih, Fathan Achdan Sidik Sidik · Journal of Innovation in Management Accounting and Business · 1
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Akses Digital Marketing, HR Analysis and Financial Analysis Bootmaker Mr. Kye Shoes di Masa Pandemi COVID-19
2023 · Henny Utarsih, Sussy Susanti · Jurnal Dharma Bhakti Ekuitas · 1
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The influence of social factors and word of mouth against buying interest in "pemandian air panas sari garut"
2018 · Henny Utarsih · Reports on Economics and Finance · 1
Pengaruh Brand Image terhadap Loyalitas Konsumen Melalui Customer Satisfaction Pada Pengguna Smartphone OPPO di Kota Bandung
2026 · Syahwal Safitri Wulandari, Henny Utarsih · RIGGS Journal of Artificial Intelligence and Digital Business
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The Mediating Role of Brand Image in the Relationship between Viral Marketing and Repurchase Intention among Menantea Consumers in Bandung
2026 · Henny Utarsih, Nabila Cinta Putri · International Journal of Management Science and Information Technology
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Content Marketing and Online Reviews: Keys to Purchase Intention for Brodo Products on TikTok Shop
2026 · Henny Utarsih, Siti Nur Rani Syadiah · International Journal of Management Science and Information Technology
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Content Marketing, Brand Image, and Consumer Purchase Decisions in the Local Cosmetics Industry: Evidence from Sariayu TikTok Followers
2026 · Henny Utarsih, Diva Sri Dhamayanti · Journal of Accounting Management Economics and Business (ANALYSIS)
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Peranan Electronic Word of Mouth dan Brand Image Terhadap Keputusan Pembelian Brand Miracle Mates di Tokopedia
2026 · Henny Utarsih, Helmy Deliana Putra · SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen
The Influence Of Brand Image And Electronic Word Of Mouth On The Decision To Purchase Vivo Smartphones Among Students At Stie Ekuitas Bandung
2026 · Henny Utarsih, Muhammad Rizky Mubarokah Azis · International Journal of Management and Business Economics
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Strategi Digital Marketing pada UMKM di Desa Cipancar Kecamatan Leles, Kabupaten Garut
2026 · Mohamad Hadi Prasetyo, Henny Utarsih · Karunia  Jurnal Hasil Pengabdian Masyarakat Indonesia
The Role of Electronic Word of Mouth and Brand Image in Purchase Decisions for The Miracle Mates Brand on Tokopedia
2026 · Henny Utarsih, Helmy Deliana Putra · Journal of Accounting Management Economics and Business (ANALYSIS)
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Bridging Theory and Prediction: A Hybrid Explainable SEM–Machine Learning Approach to Consumer Purchase Intention
2026 · Sussy Susanti, Patah Herwanto, et al. · INOVTEK Polbeng - Seri Informatika
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Analysis of Product Quality and Advertising on the Purchase Intention of Opak Oded Consumers in Sumedang
2026 · Henny Utarsih · International Journal of Marketing and Digital Creative
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Pengaruh Kualitas Produk dan Word of Mouth terhadap Keputusan Pembelian Mie Gacoan
2026 · Yulivia Nur Aulia, Henny Utarsih · Jurnal Manajemen dan Bisnis Indonesia
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The Role of Organizational Ambidexterity in Enhancing Innovation in Msme Marketing Performance
2026 · Henny Utarsih · Jurnal Riset Bisnis dan Manajemen
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Perceived Quality and Brand Loyalty Mediated by Brand Trust among Garnier Bandung
2026 · Rosi Aura Maulida, Henny Utarsih · Jurnal Ilmiah Ekonomi dan Keuangan
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The Effect of Live Selling and Flash Sale on Impulsive Buying in Lazada Application Users (Study on Students in The City of Bandung)
2026 · Henny Utarsih, Fadhel Muhammad Wafiq · Journal of Accounting Management Economics and Business (ANALYSIS)
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The Influence of Customer Experience and Brand Trust on Customer Loyalty Among XL Prepaid Users: A Study of University Students in Bandung
2026 · Henny Utarsih, Pradi Audiya Mistiansyah · Journal of Accounting Management Economics and Business (ANALYSIS)
Digital Marketing Mobile Application and E-Service Quality on Bukalapak Purchase Decisions
2025 · Henny Utarsih, Muhammad Faisyal Reynaldy · Journal of Accounting Management Economics and Business (ANALYSIS)
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Pengaruh Instagram Advertising Terhadap Minat Beli Konsumen Di Karla Pet Shop
2024 · Gabriella Sabatini, Henny Utarsih · Jurnal STIE Semarang (Edisi Elektronik)
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Works count: 36
Citation count: 25
H-index: 3
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