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Tatchapong Sattabut

Observed names: PANG LIZHENG, TATCHAPONG SATTABUT, NUSANEE MEEKAEWKUNCHORN, CHAIYAWIT MUANGMEE, SATTABUT, TATCHAPONG, Sattabut Tatchapong, Sattabut, Tatchapong
OpenAlex ID: A5032635654
Influencing Factors of Consumer Purchasing Intention in Live Home Appliance E-commerce
2024 · Zhai Yan, Tatchapong Sattabut, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 9
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Influence of Carbon Information Disclosure Quality on Green Technology Innovation
2022 · Haitao Cui, Chaiyawit Muangmee, et al. · 5
Evaluating the Marketing Strategy of Sports and Fitness Enterprises based on 4C Marketing Theory
2022 · Haohai Wang, Chaiyawit Muangmee, et al. · 4
Structural Model of Key Determinants of Customer Loyalty in Organic Dining Restaurants Within Green Hotels
2025 · Yingwei Pan, Chaiyawit Muangmee, et al. · Tourism and Hospitality · 3
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Study on Influencing Factors of Nanning University Students’ Willingness to Use Ant Credit Pay
2024 · Zhong Daxing, Tatchapong Sattabut, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 3
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The effect of perceived service quality of visitors to Nanning Garden Expo Park on their intention to revisit the park
2023 · Changyuan Huang, Tatchapong Sattabut, et al. · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 2
Impact of platform differences in online word-of-mouth on consumer purchase intention
2025 · Ke Gao, Nusanee Meekaewkunchorn, et al. · Edelweiss Applied Science and Technology · 1
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Sustainable Model of Agricultural Enterprises in the Environment of Digital Transformation
2025 · Cui Haitao, Chaiyawit Muangmee, et al. · Sarhad Journal of Agriculture · 1
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Optimization of Marketing Strategy of Laundry Industry Based on Customer Feedback Information
2024 · Yunfei Liu, Nusanee Meekaewkunchorn, et al. · Lex localis - Journal of Local Self-Government · 1
The Effect of Taobao Platform on College Students’ Purchase Intention
2024 · Wang Yu, Tatchapong Sattabut, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 1
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When Platforms Displace Routine Relationships: Electronic Service Quality, Behavioral Predictability, and the Dual-Threshold Logic of Customer Loyalty in B2B Digital Service Platforms
2026 · Hongchu Chen, Chaiyawit Muangmee, et al. · Journal of theoretical and applied electronic commerce research
Marketing Strategies for Improving the Competitiveness of Home Renovation Services in Shaanxi Province, China
2026 · Jiannan, Hao, Muangmee, Chaiyawi, et al. · Journal of Interdisciplinary Social Development
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Customer Expectation, Service Quality, and Loyalty in Personal Financial Services: Evidence From Regional Banks in Guangxi, China
2026 · PANG LIZHENG, TATCHAPONG SATTABUT, NUSANEE MEEKAEWKUNCHORN, CHAIYAWIT MUANGMEE · TPM Testing, psychometrics, methodology in applied psychology
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Marketing strategy model influences on profitability improvement in urban commercial banks in China
2025 · Zhanpeng Xu, Muangmee Chaiyawit, et al. · Environment and Social Psychology
พฤติกรรมการบริโภคของผู้ที่สนใจซื้อผลิตภัณฑ์ประเภทข้าวเกรียบบรรจุห่อของ วิสาหกิจชุมชนบ้านเห็ดขวัญวัลย์ฟาร์ม
2025 · Wangplaicharoensuk, Wassaya, Sattabut, Tatchapong, et al. · วารสารวิจัยวิทยาการจัดการ มหาวิทยาลัยราชภัฏสุรินทร์
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Research on the impact mechanism of AI-driven supply chain creditworthiness assessment on commercial banks' credit policies for SMEs
2025 · Feng Wu, Nusanee Meekaewkunchom, et al. · Future Technology
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Digital Marketing Strategies And Their Impact On Customer Loyalty In The Chinese Catering Industry
2025 · Long Liying, Tatchapong Sattabut, et al. · International Journal of Environmental Sciences
Influencing Factors Of Customer Loyalty In Personal Finance Services Of Guangxi Local Banks, China
2025 · Pang Lizheng, Tatchapong Sattabut, et al. · International Journal of Environmental Sciences
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Factors Influencing Purchase Intention for Luckin Coffee among College Students, Guilin, China
2025 · Jin Xuxing, Tatchapong Sattabut, et al. · Glovento Journal of Integrated Studies
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Effects of Social Media Marketing on Student Enrollment Decisions: A Study at Guangxi Finance Vocational and Technical College
2025 · Luo Xudong, Nusanee Meekaewkunchorn, et al. · Glovento Journal of Integrated Studies
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The Impact of E-Commerce Delivery Factors on Consumer Satisfaction of Evidence from Guangxi Industrial Technician College, China
2025 · Ma Yi, Tatchapong Sattabut, et al. · Glovento Journal of Integrated Studies
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Impact of Work-Life Balance Initiatives on Job Performance of Administrative Employees in Higher Education Institutions at Guangxi Finance Vocational and Technical College
2025 · Zhang Jiawei, Nusanee Meekaewkunchorn, et al. · Glovento Journal of Integrated Studies
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Csr และ Esg: แนวคิดและแนวทางการดำเนินงานของภาคเอกชนเพื่อความยั่งยืน
2024 · Sattabut, Tatchapong, Phanaworakul, Daycha, et al. · Journal of BSRU-Research and Development Institute
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Listed Company Financial Crisis Early Warning in the Electronic Information Industry Based on QBPSO-SVM
2024 · Huang Mei, Nusanee Meekaewkunchorn, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research
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Research on influencing factors of user stickiness of community group buying platform
2024 · Xuetao Yang, Nusanee Meekaewkunchorn, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research
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Works count: 40
Citation count: 30
H-index: 3
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