Get started
Author

Ellen Roemer

Observed name: Roemer, Ellen
ORCID: 0000-0002-5337-8870
Observed ORCID: 0000-0002-5337-8870
OpenAlex ID: A5032684745
HTMT2–an improved criterion for assessing discriminant validity in structural equation modeling
2021 · Ellen Roemer, Florian Schuberth, et al. · Industrial Management & Data Systems · 861
PDF
A tutorial on the use of PLS path modeling in longitudinal studies
2016 · Ellen Roemer · Industrial Management & Data Systems · 124
The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021)
2023 · Florian Schuberth, Geoffrey Hubona, et al. · Technological Forecasting and Social Change · 62
The dynamics of electric vehicle acceptance in corporate fleets: Evidence from Germany
2022 · Ellen Roemer, Jörg Henseler · Technology in Society · 60
PDF
Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!
2024 · Jörg Henseler, Nick Lee, et al. · Electronic Commerce Research · 37
Managing commitments and flexibility by real options
2004 · Mario Rese, Ellen Roemer · Industrial Marketing Management · 37
Real options, resources and transaction costs: advancing the strategic theory of the firm
2010 · Nicolai J. Foss, Ellen Roemer · International Journal of Strategic Change Management · 33
The Impact of Dependence on the Assessment of Customer Lifetime Value in Buyer-Seller Relationships
2006 · Ellen Roemer · Journal of Marketing Management · 19
Are They All Equal? Uncovering Adopter Groups of Battery Electric Vehicles
2020 · Lukas Burs, Ellen Roemer, et al. · Sustainability · 13
PDF
Entrepreneurship and the art of tackling technological crises: a strategic real options framework
2014 · Mikael Collan, Jörg Freiling, et al. · International Journal of Technology Intelligence and Planning · 11
A typology of customer lifetime values in buyer–seller relationships
2007 · Ellen Roemer · Journal of Strategic Marketing · 11
What Is Love? Exploring the Meaning of Brand Love and its Role in Determining Brand Loyalty
2020 · Chantal Mahlke, Sarah Lahmeyer, et al. · Multidisciplinary Business Review · 10
Internationales Marketing Management
2014 · Ellen Roemer · Schäffer-Poeschel eBooks · 10
The link between consumer-facing technologies and customer experience in physical retail environments: a critical literature review
2024 · Sarah Lahmeyer, Ellen Roemer · The International Review of Retail Distribution and Consumer Research · 9
Flexibility in Buyer-Seller Relationships
2004 · Ellen Roemer · Deutscher Universitätsverlag eBooks · 9
Selecting promising business ideas for innovative IT services
2008 · Melanie Baier, Gernot Graefe, et al. · European Journal of Innovation Management · 8
Unveiling the dynamics of customer experience with AI-powered chatbots in online retail: a neuroscientific study
2026 · Ellen Roemer, Mike Trynczyk, et al. · Journal of Consumer Marketing · 6
Eye Tracking as a Research Method for Social Media
2022 · Ellen Roemer, Julia Thalmann, et al. · SAGE Publications Ltd eBooks · 5
Managing Asymmetric Resource Dependence and Environmental Risk in Relationships by Real Options
2004 · Ellen Roemer · management revue · 4
PDF
“Let’s Wait and See!” The Real Option to Switch as a New Element of Customer Value
2013 · Jörg Henseler, Ellen Roemer · Schmalenbach Business Review · 3
PDF
How do Social Signals Foster the Adoption of Battery Electric Vehicles in Corporate Fleets? A Multilevel Framework
2021 · Ellen Roemer · International Journal of Environmental Sciences & Natural Resources · 2
A Transaction Cost Economics Explanation of Buyer-Seller Relationships
2004 · Ellen Roemer · Deutscher Universitätsverlag eBooks · 2
The Analysis of Flexibility in Buyer-Seller Relationships from a Transaction Cost Economics Perspective
2004 · Ellen Roemer · Deutscher Universitätsverlag eBooks · 2
3 Internationale Situationsanalyse
2014 · Ellen Roemer · Schäffer-Poeschel eBooks · 1
The Necessity of an Analysis of Flexibility in Buyer-Seller Relationships
2004 · Ellen Roemer · Deutscher Universitätsverlag eBooks · 1
Works count: 50
Citation count: 1,340
H-index: 11
I10-index: 13
Year
Topic
Type