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Chris H. N. Mbah
Observed names:
Chris H. Mbah,
Chris Mbah,
Mbah, Chris H.
Institution:
American University of Nigeria
Observed institutions:
Papua New Guinea University of Technology,
Cornerstone University,
University of Mount Olive,
American University of Nigeria
OpenAlex ID:
A5032771100
Marketing-sales-service interface and social media marketing influence on B2B sales process
2020
·
Chris I. Enyinda
, Abdullah Promise Opute
, et al.
·
Journal of Business and Industrial Marketing
·
59
An empirical analysis of risk mitigation in the pharmaceutical industry supply chain: A developing‐country perspective
2009
·
Chris I. Enyinda
, Chris H. N. Mbah
, et al.
·
Thunderbird International Business Review
·
58
Building pharmaceutical relationship marketing and social media impact
2018
·
Chris I. Enyinda
, Alphonso O. Ogbuehi
, et al.
·
International Journal of Pharmaceutical and Healthcare Marketing
·
33
Quantifying Sources of Risk in Global Food Operations and Supply Chain
2016
·
Chris I. Enyinda
, Chris H. Mbah
·
Thunderbird International Business Review
·
19
Managing marketing–sales–service relationship conflict in a B2B multinational firm
2021
·
Chris I. Enyinda
, Ifeoma E. Enyinda
, et al.
·
Thunderbird International Business Review
·
14
The Development of a Scale Measuring Consumers' Selection of Retail Banks in Ghana
2009
·
Charles Blankson
, Chris H. N. Mbah
, et al.
·
Journal of African Business
·
11
Petroleum Supply Chain Risk Analysis in a MultinationalOil Firm in Nigeria
2011
·
Chris I. Enyinda
, Charles Awoala Briggs
, et al.
·
Journal of Marketing Development and Competitiveness
·
10
An Investigation of Ghana's Tourism Positioning
2004
·
Charles Blankson
, Yaw Owusu-Frempong
, et al.
·
Journal of African Business
·
9
The Challenges Of Market Orientation Strategies Implementation In An Emerging Economy
2007
·
Chris Mbah
, Alphonso Ogbuehi
, et al.
·
Journal of Business Case Studies (JBCS)
·
7
PDF
Rebranding Thailand through football - food for thought?
2015
·
Nnamdi O. Madichie
, Chris Mbah
·
International Journal of Entrepreneurship and Small Business
·
3
Commonomics: Rhetoric and Reality of the African Growth Tragedy
2019
·
Jerry Kolo
, Nnamdi O. Madichie
, et al.
·
Contributions to management science
·
1
What You Didn't Know About Thai Football – It's Made of War Elephants!
2013
·
Nnamdi O. Madichie
, Chris Mbah
·
SSRN Electronic Journal
·
1
An Investigation Of Country-Of-Origin Effect On The International Marketing Of Star Lager Brand In The Great Lakes States Market Area Of The United States
2011
·
Chris Mbah
, Alphonso Ogbuehi
, et al.
·
International Business & Economics Research Journal (IBER)
·
1
PDF
Public Sector Marketing Communications: Insights from/for the Primus National Football League Rwanda
2023
·
Nnamdi Madichie
, Paul Igwe
, et al.
·
Palgrave studies of public sector management in Africa
Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana
2014
·
Charles Blankson
, Chris H. N. Mbah
, et al.
·
Developments in marketing science: proceedings of the Academy of Marketing Science
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Works count:
16
Citation count:
226
H-index:
8
I10-index:
7
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