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Anca-Maria Milovan

Observed names: Anca MILOVAN-CIUTA, Anca Maria Milovan, Anca Maria Milovan Ciuta, Anca Milovan, Anca Milovan-Ciuta, Anca-Maria MILOVAN-CIUTA, Anca-Maria Milovan-Ciuta
Observed institution: West University of Timişoara
ORCID: 0000-0002-0850-5199
Observed ORCID: 0000-0002-0850-5199
OpenAlex ID: A5032777688
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies
2024 · Jusuf Zeqiri, Paul Sergius Koku, et al. · Marketing Intelligence & Planning · 221
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The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
2021 · Costinel Dobre, Anca-Maria Milovan, et al. · Journal of theoretical and applied electronic commerce research · 124
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Innocent until proven guilty: suspicion of deception in online reviews
2022 · Maria Petrescu, Philip Kitchen, et al. · European Journal of Marketing · 46
Boosting brand behavioral intentions via integrated explicit product placements in podcasts
2024 · Anca-Maria Milovan, Costinel Dobre, et al. · Journal of Business Research · 21
Post-purchase behaviour triggers in branded mobile shopping apps
2023 · Costinel Dobre, Anca-Maria Milovan, et al. · Marketing Intelligence & Planning · 16
Personality Influences on Online Stores Customers Behavior
2015 · Costinel DOBRE, Anca-Maria MILOVAN-CIUTA · EcoForum · 16
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Social bonds and millennial consumers' activity in social networks
2018 · Maria Petrescu, Costinel Dobre, et al. · International Journal of Internet Marketing and Advertising · 13
A Marketing Perspective on the Influences of Waiting Time and Servicescape on Perceived Value
2013 · Costinel Dobre, Anca Cristina Dragomir, et al. · RePEc: Research Papers in Economics · 9
Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables
2024 · Maria Petrescu, Sheen Kachen, et al. · Journal of Marketing Communications · 7
The Country of Origin Influence on the Decision to Buy Wine. a Research Framework Proposal
2019 · Anca-Maria Milovan, Vasilica Marinela Ardelean, et al. · EcoForum · 6
The Perceived Value of Higher Education and University Competitiveness - The Rubik Cube Metaphor
2021 · Costinel Dobre, Gheorghe Preda, et al. · Review of Innovation and Competitiveness · 5
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I Am What Is Mine. Brand Personality, Consumer Personality, and Brand-Consumer Relationships
2025 · Costinel Dobre, Gheorghe Preda, et al. · Journal of East European Management Studies · 4
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The Impact of Cultural Dimensions on the Perceived Risk of Online Shopping
2019 · Lassaad GHACHEM, Costinel DOBRE, et al. · JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA · 2
Behavioral consequences of customers’ satisfaction with banking products and services
2015 · Florin-Lucian Isac, Anca-Maria Milovan-Ciuta, et al. · Timisoara Journal of Economics and Business · 1
Balancing exclusivity and engagement: A social comparison perspective on digital luxury marketing
2026 · Costinel Dobre, Anca Maria Milovan, et al. · European Management Journal
Specificities, Particularities, and Practices of Policies in Romanian Marketing
2025 · Costinel Dobre, Anca-Maria Milovan · Contributions to management science
Consumer-Related Outcomes of Social Media Marketing--Measurement Model
2025 · Jusuf Zeqiri, Paul Sergius Koku, et al. · PsycTESTS Dataset
The Country Brand Image, the Country-of-origin Image and the Romanian Wines Image. an Exploratory Approach
2021 · Anca-Maria Milovan, Vasilica-Marinela Ardelean, et al. · EcoForum
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Works count: 18
Citation count: 491
H-index: 8
I10-index: 7
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