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Kyung-Min Kim

Observed names: Kyung-min Kim, KyungMin Kim, Kyung‐Min Kim
Institution: Silla University
Observed institution: Silla University
ORCID: 0000-0003-0589-9783
Observed ORCID: 0000-0003-0589-9783
OpenAlex ID: A5032884194
Brand resonance in franchising relationships: A franchisee-based perspective
2016 · Vishag Badrinarayanan, Taewon Suh, et al. · Journal of Business Research · 64
CSR and Brand Resonance: The Mediating Role of Brand Love and Involvement
2020 · Kyung-Min Kim, Benjamin Nobi, et al. · Sustainability · 45
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The aftermath of a brand transgression: the role of brand forgiveness and brand evangelism
2021 · Benjamin Nobi, Kyung-Min Kim, et al. · Journal of Asia Business Studies · 33
International higher education brand alliance: the role of brand fit and world-mindedness
2021 · Kyung-Min Kim, Benjamin Nobi, et al. · Asia Pacific Journal of Marketing and Logistics · 7
Sustaining Business: A Psychological Perspective of Donation Behavior
2020 · Madurapperuma Arachchige Yasantha Daminda Madurapperuma, Kyung-min Kim · Sustainability · 5
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The influence of regulatory focus and evaluation mode on consumers’ decision making
2024 · Kyung-Min Kim, Beomjoon (Peter) Choi, et al. · The Journal of Marketing Theory and Practice · 3
Talking AI: how conversational styles shape consumer attitudes in hedonic and utilitarian contexts
2026 · Suo-Wen Li, Yang Pan, et al. · Marketing Intelligence & Planning · 1
The Role of Streamer Type in Consumer Trust Formation and Repurchase Intention in Live-Streaming Shopping
2026 · Junxiu Dong, Jinliang Wang, et al. · Journal of theoretical and applied electronic commerce research
Proactive Conversation Initiation by Artificial Companions: The Roles of Social Presence and Individual Differences
2026 · Jiali Li, Yaping Zhao, et al. · Journal of Consumer Behaviour
The Study of Horizontal Category Brand Extension in Company Growth Strategy : Focus on Timonet Co., Ltd.
2021 · 서강대학교 일반대학원 경영학과 박사과정, Tae-Min Kim, et al. · Journal of Marketing Management Research
Works count: 10
Citation count: 158
H-index: 5
I10-index: 3
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