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Amy Watson

Observed institution: Valdosta State University
ORCID: 0000-0001-6399-3335
Observed ORCID: 0000-0001-6399-3335
OpenAlex ID: A5033026107
Product Assortment, Choice Overload, and Filtering Technology across Retail Contexts
2022 · Anna M. Turri, Amy Watson · The International Review of Retail Distribution and Consumer Research · 20
Strategic Ai Integration In Marketing Education: Elevating Personal Branding And Career Readiness
2025 · Tiffanie Turner-Henderson, Morgan Bryant, et al. · Marketing Education Review · 14
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings
2024 · Jen Riley, Morgan M. Bryant, et al. · Journal of Macromarketing · 10
Commentary on “AI is Changing the World: For Better or Worse” using a Neo-Colonialism Perspective
2024 · Jie Gao Fowler, Amy Watson, et al. · Journal of Macromarketing · 7
Special Session: The University of Google? A Panel Discussion about the Disruptive Changes in Marketing Education and What Programs May Look Like in the Not-So-Distant Future: An Abstract
2022 · Amy Watson, Holly Syrdal, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 6
Reconceptualizing marketing: an assessment of the marketing system in an emerging economy
2023 · Jie Gao Fowler, Amy Watson, et al. · Journal of Business and Industrial Marketing · 3
Rebalancing business school offerings in a destabilized higher education market
2026 · Amy Watson, Jen Riley, et al. · Business Horizons · 1
From R.E.C.I.P.E. TO Reflection: The Integrated DEIBA Action Report Card For Marketing Education
2026 · Morgan M. Bryant, Jen Riley, et al. · Marketing Education Review
Testing the assumptions of concert sponsorship: Does the performer impact purchase intentions?
2025 · Sandipan Sen, Sudipto Sarkar, et al. · Journal of Global Scholars of Marketing Science
Teaching Innovation Special Issue (2024) – Fashion as Marketing Education Metaphor: Timeless Pieces and Of-the-season Must Haves
2024 · Amy Watson, Michael Levin · Marketing Education Review
Book Review: AI and Society: Tensions and Opportunities by Christo El Morr Editor
2024 · Jie Gao Fowler, Amy Watson · Journal of Macromarketing
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A Life Full of Billable Hours: How to Become S.m.a.r.t. and More Resilient by Auditing Your Time Like an Advertising Agency
2023 · Amy Watson · Marketing Education Review
Works count: 12
Citation count: 61
H-index: 5
I10-index: 3
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