Get started
Author

Tarje Børsum Gaustad

Observed names: Tarje B. Gaustad, Tarje Gaustad
ORCID: 0000-0002-9203-1407
Observed ORCID: 0000-0002-9203-1407
OpenAlex ID: A5033072034
Too much of a good thing? Consumer response to strategic changes in brand image
2019 · Tarje Gaustad, Bendik M. Samuelsen, et al. · International Journal of Research in Marketing · 58
The perils of self‐brand connections: Consumer response to changes in brand meaning
2018 · Tarje Gaustad, Bendik M. Samuelsen, et al. · Psychology and Marketing · 58
Machine heuristic in algorithm aversion: Perceived creativity and effort of output created by or with artificial intelligence
2025 · Sigurd Birk Heimstad, Anders Hauge Wien, et al. · Computers in Human Behavior Artificial Humans · 17
When accidents are good for a brand
2018 · Tarje Gaustad, Jakob Utgård, et al. · Journal of Business Research · 10
Carbon emission reductions and offsets: Consumer perceptions of firm environmental sustainability
2024 · Jakob Utgård, Tarje Gaustad · Journal of Cleaner Production · 9
Same Service, Different Ad Claims: The Moderating Role of Need for Cognition
2014 · Lars Erling Olsen, Bendik Meling Samuelsen, et al. · Psychology and Marketing · 8
Reminiscing on self_brand connections: differentiating experiential versus symbolic origins
2019 · Jennifer Edson Escalas, Iñigo Gallo, et al. · Edward Elgar Publishing eBooks · 4
When AI ads backfire: Deconstructing consumer backlash to GenAI advertising
2026 · Sigurd Birk Heimstad, Tarje Gaustad, et al. · Journal of Retailing and Consumer Services · 2
PDF
Kunstig intelligens i markedsføring: Barrierer du må forstå for å lykkes
2025 · Anders Wien, Sigurd Birk Heimstad, et al. · Magma
PDF
Er krympflasjon en god taktikk for prisøkninger?
2025 · Anders M. Mamen, Tarje Børsum Gaustad · Magma
PDF
Self-Brand Connections
2025 · Tarje Gaustad, Luk Warlop · Routledge eBooks
Too Much of a Good Thing? Consumer Response to Changes in Brand Essence
2018 · Tarje Gaustad, Bendik M. Samuelsen, et al. · ACR North American Advances
The Perils of Self-Brand Connections: Consumer Response to Changes in Brand Imageoppdrag
2015 · Tarje Gaustad · NORA - Norwegian Open Research Archives
Employee Misbehavior: the Effect of Employee Typicality on Brand Evaluations
2013 · Jakob Utgård, Tarje Gaustad · ACR North American Advances
Signaling to the Self and Others: Selective Use of and Connection With Brands
2012 · Danielle J. Brick, Tarje Gaustad · ACR North American Advances
Consumers’ Investments in Brand Relationships
2011 · Tarje Gaustad · ACR North American Advances
Works count: 18
Citation count: 166
H-index: 6
I10-index: 4
Year
Topic
Type