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Luke Ingalls Liska

Observed names: Liska, Luke Ingalls, Luke Liska
Institution: Radford University
ORCID: 0000-0001-7774-8795
Observed ORCID: 0000-0001-7774-8795
OpenAlex ID: A5033153817
How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance
2023 · Zhihao Yu, Veronika Ponomarenko, et al. · Journal of Advertising · 17
I feel no empathy toward AI: the effects of AI vs human spokespersons on advertisement effectiveness
2025 · Alexis Yim, Luke Liska, et al. · Journal of Research in Interactive Marketing · 12
I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers' Valuation of Unattractive Produce
2024 · Chu‐Yen Pai, Kai‐Yi Young, et al. · Journal of Consumer Behaviour · 11
When contextual backgrounds backfire: a multi-study investigation of visual design effectiveness in digital marketing
2026 · Luke Liska, Matthew B. Lunde, et al. · Journal of Research in Interactive Marketing · 1
Touch it, feel it, buy it: how animal-based haptic imagery shapes consumer choice
2026 · Chu-Yen Pai, Luke Liska, et al. · Journal of Research in Interactive Marketing · 1
Online Environment–Product Congruence: The Role of Experience and Product Consumption Type on Product Liking: An Abstract
2020 · Luke Liska · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
An Abstract: Immersive Virtual Environments: A Whole New World
2018 · Luke Liska · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
AI-Generated Spokesperson
2026 · Alexis Yim, Luke Liska, et al. · Springer eBooks
Ollie Otter Booster Seat Safety Program in Tennessee: Impact of Statewide Implementation
2015 · Luke Ingalls Liska, M. Meral Anitsal, et al. · Journal of Legal Ethical and Regulatory Issues
Solar Technology in Our World- A Business Approach
2013 · Luke Ingalls Liska
Works count: 11
Citation count: 44
H-index: 3
I10-index: 3
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