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Balakrishna Grandhi

Observed names: Grandhi Balakrishna, Grandhi, Balakrishna
OpenAlex ID: A5033280248
Data-driven marketing for growth and profitability
2020 · Balakrishna Grandhi, Nitin Patwa, et al. · EuroMed Journal of Business · 172
Adoption of Social Media Marketing for Sustainable Business Growth of SMEs in Emerging Economies: The Moderating Role of Leadership Support
2021 · Sheshadri Chatterjee, Ranjan Chaudhuri, et al. · Sustainability · 127
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Refining the relation between cause-related marketing and consumers purchase intentions
2019 · Alberto Ferraris, Manlio Del Giudice, et al. · International Marketing Review · 122
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What a Waste! A Study of Food Wastage Behavior in Singapore
2015 · Balakrishna Grandhi, Jyothsna Appaiah Singh · Journal of Food Products Marketing · 105
Unpacking stakeholder relationship management in the public and private sectors: the comparative insights
2020 · Zhanna Belyaeva, S.M. Riad Shams, et al. · EuroMed Journal of Business · 68
Evolution of strategy for global value creation in MNEs: Role of knowledge management, technology adoption, and financial investment
2023 · Sheshadri Chatterjee, Ranjan Chaudhuri, et al. · Journal of International Management · 28
Millennial generation preferences for rosé wine
2019 · Antonio Iazzi, Paola Scorrano, et al. · British Food Journal · 24
Vicenarian of workplace incivility: a bibliometric analysis and systematic review
2023 · Aditi Gupta, Ranjan Chaudhuri, et al. · EuroMed Journal of Business · 23
CRM campaigns with choice for enhanced business process performance
2019 · Michael Christofi, Alkis Thrassou, et al. · Business Process Management Journal · 14
Digital transformation of retail banking in the United Arab Emirates
2024 · Umesh Kothari, Balakrishna Grandhi, et al. · Journal of Asia Business Studies · 12
Navigating retail brands for staying alive
2012 · Balakrishna Grandhi, Jyothsna Singh, et al. · EuroMed Journal of Business · 8
Harmonious CSR and sustainable business excellence in sports-organization: evaluating the moderating effect of fan engagement
2025 · Kuldeep Singh, Shalini Ramaswamy, et al. · International journal of organizational analysis · 5
Assessing the significance of employee flexibility and organization policy for survival of organizations during turbulent conditions
2023 · Ranjan Chaudhuri, Balakrishna Grandhi, et al. · International journal of organizational analysis · 5
Better use of the industrial marketing concept
1978 · Grandhi Balakrishna · Industrial Marketing Management · 4
The Impact of the Covid-19 Pandemic on Clinical Pathways in Intensive Care Units-a Case Study With a Managerial Perspective
2023 · Balakrishna Grandhi, Demetris Vrontis, et al. · International Journal of Managerial and Financial Accounting · 1
Overcoming Barriers to Adoption of Glucagon-Like Peptide-1 Antagonists in India
2025 · Shweta Arora, Balakrishna Grandhi, et al.
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Elevating GLP-1 receptor agonist adoption in India: A comprehensive review integrating the CLIBS framework and rogers’ model of diffusion
2025 · Shweta Arora, Balakrishna Grandhi, et al. · World Journal of Biology Pharmacy and Health Sciences
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Strategic approaches to enhance the adoption of GLP-1 analogs for diabetes and obesity treatment in India
2024 · Shweta Arora, Balakrishna Grandhi, et al. · World Journal of Biology Pharmacy and Health Sciences
Navigating the complex landscape of GLP-1 receptor agonists: Barriers, opportunities, and future directions in the indian pharmaceutical market
2024 · Shweta Arora, Balakrishna Grandhi, et al. · World Journal of Biology Pharmacy and Health Sciences
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A Study on (Plug-in Hybrid) Electric Vehicle Adoption
2021 · Amit Dutta, Gayathri Goonaratne, et al. · Routledge eBooks
How University-Bound Students in Lebanon Search for Higher Education Institutions
2019 · Demetris Vrontis, Evniki Constantinou, et al. · Routledge eBooks
Works count: 25
Citation count: 720
H-index: 10
I10-index: 10
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