Author

Sarah Dodds

Institution: Massey University

Observed institution: Massey University

ORCID: 0000-0002-0857-8398

Observed ORCID: 0000-0002-0857-8398

OpenAlex ID: A5033296579

Adapting research methodology during COVID-19: lessons for transformative service research

2020 · Sarah Dodds, Alexandra Claudia Hess · Journal of service management · 261

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Dynamics of wellbeing co-creation: a psychological ownership perspective

2020 · Tom Chen, Sarah Dodds, et al. · Journal of service management · 119

Sustainability, brand authenticity and Instagram messaging

2024 · Sandy Bulmer, Nitha Palakshappa, et al. · Journal of Business Research · 68

The development of reputational capital – How social media influencers differ from traditional celebrities

2022 · Alexandra C. Hess, Sarah Dodds, et al. · Journal of Consumer Behaviour · 62

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Mobilising SDG 12: co-creating sustainability through brands

2020 · Nitha Palakshappa, Sarah Dodds · Marketing Intelligence & Planning · 55

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Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising

2021 · Sarah Dodds, David A. Jaud, et al. · Journal of Advertising · 45

Transformative service research methodologies for vulnerable participants

2022 · Sarah Dodds, Jörg Finsterwalder, et al. · International Journal of Market Research · 44

Service inclusion: the role of disability identity in retail

2021 · Sarah Dodds, Nitha Palakshappa · Journal of Services Marketing · 39

Consumer Value in Complementary and Alternative Medicine (CAM) Health Care Services

2014 · Sarah Dodds, Sandy Bulmer, et al. · Australasian Marketing Journal (AMJ) · 35

Sustainability in retail services: a transformative service research (TSR) perspective

2022 · Sarah Dodds, Nitha Palakshappa, et al. · Journal of Service Theory and Practice · 32

Blended human-technology service realities in healthcare

2022 · Sarah Dodds, Rebekah Russell–Bennett, et al. · Journal of Service Theory and Practice · 31

Tension and Paradox in Women-Oriented Sustainable Hybrid Organizations: A Duality of Ethics

2023 · Nitha Palakshappa, Sarah Dodds, et al. · Journal of Business Ethics · 29

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Incorporating visual methods in longitudinal transformative service research

2018 · Sarah Dodds, Sandy Bulmer, et al. · Journal of Service Theory and Practice · 28

Understanding sustainable service ecosystems: a meso-level perspective

2023 · Nitha Palakshappa, Sarah Dodds, et al. · Journal of Services Marketing · 27

Co-creating sustainability: transformative power of the brand

2024 · Nitha Palakshappa, Sandy Bulmer, et al. · Journal of Marketing Management · 21

Exploring consumers’ experiences of spiritual value in healthcare services

2018 · Sarah Dodds, Sandy L. Bulmer, et al. · Social Responsibility Journal · 14

Transformative advertising: well-being Instagram messaging

2024 · Sarah Dodds, Nitha Palakshappa, et al. · Journal of Consumer Marketing · 13

Cause for pause in retail service: a respond, reimagine, recover framework

2022 · Nitha Palakshappa, Sarah Dodds, et al. · Journal of Services Marketing · 10

Connecting meanings of ageing, consumption, and information and communication technologies through practice

2020 · Juliana Mansvelt, Jonathan Elms, et al. · Geographical Research · 9

A systemic view of sustainable consumption behaviour in the context of disruption

2025 · Alexandra Ganglmair-Wooliscroft, Sandy Bulmer, et al. · Journal of Marketing Management · 7

Curbing Adolescents’ Risky Drinking Behavior with Authenticity

2024 · Alexandra C. Hess, Sarah Dodds, et al. · Journal of Public Policy & Marketing · 2

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Strengths-based sustainable service ecosystems: Understanding disability services

2026 · Sarah Dodds, Nitha Palakshappa · Journal of Business Research · 1

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Engaging Instagram content for sustainability: A framework from sustainable fashion brands

2026 · Sandy Bulmer, Sarah Dodds, et al. · Journal of Marketing Communications

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Studying complex marketing phenomena: a multi-phase, multi-method qualitative market research framework

2026 · Sarah Dodds, Nitha Palakshappa, et al. · Qualitative Market Research An International Journal

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Collaborating for Sustainability: A Case Study of Sustainable Fashion in New Zealand

2025 · Sarah Dodds, Nitha Palakshappa, et al. · Springer eBooks

Works count: 28

Citation count: 952

H-index: 15

I10-index: 18