Author

Obinna C. Ojiaku

Observed names: O.C. Ojiaku, Obinna Christian OJIAKU, Obinna Christian Ojiaku, Obinna Ojiaku, Ojiaku, O. C., Ojiaku, Obinna C, Ojiaku, Obinna C., Ojiaku, Obinna Christian

Institution: Nnamdi Azikiwe University

Observed institutions: Western Illinois University, Stockholm University, Nnamdi Azikiwe University, University of Gävle, Federal College of Education (Technical), Umunze

ORCID: 0000-0001-9727-112X

Observed ORCID: 0000-0001-9727-112X

OpenAlex ID: A5033454988

Determinants of entrepreneurial intentions among young graduates: perspectives of push-pull-mooring model

2018 · Obinna C. Ojiaku, Anayo D. Nkamnebe, et al. · Journal of global entrepreneurship research · 87

PDF

Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context

2023 · Obinna C. Ojiaku, Ebuka Christian Ezenwafor, et al. · International Journal of Technology Marketing · 32

Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience

2018 · Obinna C. Ojiaku, Aihie Osarenkhoe · Global Business Review · 28

Cognitive-affective predictors of green purchase intentions among health workers in Nigeria

2018 · Obinna Christian Ojiaku, Benson E. Achi, et al. · Management Science Letters · 21

PDF

Factors Influencing Cryptocurrency Adoption Among Nigerian University Fintech Entrepreneurs: An UTAUT perspective

2022 · Promise I. Ebizie, Anayo D. Nkamnebe, et al. · British Journal of Marketing Studies · 20

PDF

Effect of Social Media Marketing on Customer Brand Engagement in the Banking Industry: Evidence From an Emerging Economy

2022 · Chikaodili Peace ONUORAH, Obinna Christian OJIAKU, et al. · Management & Marketing · 9

PDF

Mobile Banking Service Quality and Customer Retention among Commercial Banks’ Customers: An Empirical Evidence from Southeast Nigeria

2023 · Ojiaku, Obinna Christian, Chidirim, Blessing Ngozi, et al. · Asian Journal of Economics Business and Accounting · 4

PDF

Collaborative entrepreneurship, diversity management, and entrepreneurial performance of small and medium scale firms in Nigeria

2020 · Obinna Christian Ojiaku, Nkechi C. Ojiagu, et al. · International Journal of Financial Accounting and Management · 4

PDF

Role of Brand Familiarity on the Influence of Electronic Word-of-Mouth and Customers’ Behavioral Intentions

2024 · Obinna C. Ojiaku, Ireneus Chukwudi Nwaizugbo, et al. · International Journal of Innovation and Technology Management · 3

Determinants of Customers’ Intention to ‘Port’ Mobile Phone Numbers in Times of Proliferating use of Multi-Sims

2017 · Obinna C. Ojiaku, Aihie Osarenkhoe, et al. · Business and Economic Research · 3

Effect of Salesperson’s Service Behaviour on Sales Performance in the B2b Context in Nigeria

2023 · Obinna Christian Ojiaku, Ifunanya Euphemia Mbamalu, et al. · European Journal of Management and Marketing Studies · 2

Online Advertising and Online Shopping Behaviour: Perspectives of Uses and Gratification Theory

2021 · Obinna C. Ojiaku, Promise I. Ebizie, et al. · The International Journal of Business & Management · 2

PDF

We Deserve What We Get: The Roles of Reasons and Just-World-Belief in Explaining Sustainable Clothing Consumption Values-Actions Gap

2023 · Anayo D. Nkamnebe, Obinna Christian Ojiaku · Business Research Proceedings · 1

Will shoppers adopt online group buying? Understanding Predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context

2022 · N.C. Ojiagu, O.C. Ojiaku, et al. · International journal of business science & applied management. · 1

Customers’ Expectation and Services Performance in Pension Fund Administration (PFA) in Southeast Nigeria

2015 · Obinna C. Ojiaku, Moses C. Olise, et al. · Business and Economic Research · 1

PDF

Supply Chain Resilience and Performance of Small and Medium Enterprises (SMEs) in South-East Nigeria

2026 · Chikaodili Peace Onuorah, Ireneus C. Nwaizugbo, et al. · Open Access Journal of Management Sciences Research

PDF

Resilient Supply Chain Capabilities and SMEs Performance in South-East Nigeria

2026 · Chikaodili Peace Onuorah, Ireneus C. Nwaizugbo, et al. · Open Access Journal of Business and Entrepreneurship

PDF

Sustainable business practices and SMEs' performance: evidence from a Sub-Saharan African context

2026 · Oluchi Gloria Emedike, Lawrence Nnamdi Okeke, et al. · The Asian Journal of Professional and Business Studies/The Asian Journal of Professional & Business Studies

PDF

Perceived Risk, Benefit and Financial Technology Continued Usage Intention among Consumers in Anambra State, Nigeria

2026 · Obinna Ojiaku, Raymond Ekwensi, et al. · The Asian Journal of Professional and Business Studies/The Asian Journal of Professional & Business Studies

PDF

Signaling Brand Reputation: The Role of Consumer Reviews, Corporate Response, and Trusts in Undifferentiated Service Setting

2026 · Obinna Christian Ojiaku · African Journal of Commercial Studies

PDF

The mediating effect of reviewers’ consensus on the association between webcare and customer behavioral intentions

2026 · Obinna Christian Ojiaku · Frontiers in Research

PDF

Personal Values and Institutional Support as Drivers of Ecotourism Intention: Evidence from Sub-Saharan Africa

2026 · Obinna Ojiaku · Research Square

PDF

Determinants of Customer Satisfaction with Order Fulfilment among Customers of Bespoke Fashion in Nigeria

2024 · Ojiaku, Obinna Christian, Onuorah, Chikaodili Peace · UNIZIK Journal of Marketing