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Muchammad Saifuddin

Observed names: MUCHAMMAD SAIFUDDIN, Muchammad Saifuddin, 041041026, Saifuddin, Muchammad
ORCID: 0000-0001-7295-280X
Observed ORCID: 0000-0001-7295-280X
OpenAlex ID: A5033455678
Implementasi Strategi Promosi Produk Dalam Proses Keputusan Pembelian Melalui Digital Marketing Saat Pandemi Covid'19
2020 · Putri Lestari, Muchammad Saifuddin · Jurnal Manajemen dan Inovasi (MANOVA) · 164
Digital Marketing : Strategi Yang Harus Dilakukan Umkm Saat Pandemi Covid-19
2021 · Muchammad Saifuddin · Jurnal Bisnis Terapan · 62
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The role of positive emotional response in the relationship between store atmosphere, sales promotion, hedonic shopping motivation, and impulsive buying in Indonesia’s largest department store
2023 · Kholis, Nur, Saifuddin, Muchammad, et al. · Kasetsart Journal of Social Sciences · 31
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The Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective
2022 · Febristi Arania, Irley Maura Putri, et al. · Journal of Marketing Innovation (JMI) · 16
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Effectiveness of Digital Platforms as Food and Beverage Marketing Media During the Covid-19 Pandemic
2021 · Ira Nur Hidayah, Nur Fadhilatur Rohmah, et al. · Airlangga Journal of Innovation Management · 16
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Orientasi Kewirausahaan dan Keunggulan Kompetitif sebagai Faktor Pendorong Kinerja Usaha Mikro Kecil Menengah (UMKM) di Kota Surabaya
2024 · Firda Gangsar Ramadanti, Deasy Tantriana, et al. · EKOMABIS Jurnal Ekonomi Manajemen Bisnis · 10
Pengaruh Brand Image, Harga, Dan Fashion Lifestyle Terhadap Keputusan Pembelian Pakaian Branded Preloved Di Thriftshop Online Instagram
2021 · Muchammad Saifuddin, Ni’matur Rahmayanti · Cakrawala Management Business Journal · 10
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The synergy of green marketing, halal labels, and mediating role of brand image on purchasing of modern herbal medicine product
2025 · Muchammad Saifuddin, Sri Hartini, et al. · Asia Pacific Journal of Marketing and Logistics · 8
Pengaruh Jenis Endorser Dan Brand Name Terhadap Sikap Atas Iklan, Sikap Atas Merk Dan Niat Pembelian Pada Produk High Dan Low Involvement
2013 · Muchammad Saifuddin · Jurnal Ekonomi dan Bisnis Airlangga · 8
Model Manajemen Fundrising Wakaf di Surabaya (Studi di Yayasan Dana Sosial Al-Falah, Perbandingan Wakaf Selangor, BWI dan Wakaf Global)
2020 · Lailiyah Qotrunnada, Muchammad Saifuddin · Management of Zakat and Waqf Journal (MAZAWA) · 6
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Understanding Opinion Leadership in Social Media: The Role of Perceived Fit with Personal Interests in Purchase Behavior and Social Media Engagement
2024 · LIA FEBRIA LINA, SRI HARTINI, et al. · International Journal of Economics and Management · 5
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The Effect Of Relationship Marketing, Food Quality And Service Quality On Customer Satisfaction With Purchase Decisions As Intervening Variables
2022 · Selvi Ainul Inayah Dwiyanti, Muchammad Saifuddin · At-tijaroh Jurnal Ilmu Manajemen dan Bisnis Islam · 5
Strategi Marketing Mix Dalam Menghadapi Pandemi Covid-19 (Studi Kasus Pada Jolly Coffee Surabaya)
2021 · Siti Nur Wahyu Ningsih, Aida Octavia Milasari, et al. · Jurnal Manajemen dan Inovasi (MANOVA) · 5
Edukasi Dan Demonstrasi Mpasi Untuk Meningkatkan Pemahaman Kader Posyandu Dan Ibu Balita Guna Optimalisasi Gizi Anak Di Desa Pesawahan Probolinggo
2024 · Rizky Budi, Akmal Nur Rafi, et al. · As-Sidanah Jurnal Pengabdian Masyarakat · 4
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The Effect of Technological Innovation on Sustainability and Industry 4.0 Implementation: An Empirical Analysis of Indonesian Small and Medium-Sized Businesses
2024 · Zainul Wasik, Dedy Iswanto, et al. · Journal of Managerial Sciences and Studies · 4
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Analisis Perumusan dan Pilihan Strategi Bisnis pada Butik Saffana Surabaya
2022 · Muchammad Saifuddin, Siti Hasnaa Madinah · IQTISHODUNA · 4
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Efektivitas Penerapan 5M sebagai Upaya Pencegahan Covid-19 di Desa Ima’an Kecamatan Dukun Kabupaten Gresik
2022 · Dzunur Aini Aghniya, Ihwanun Nafi, et al. · Amalee Indonesian Journal of Community Research and Engagement · 3
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ANALISIS PERBANDINGAN MINAT BERWIRAUSAHA DAN BEKERJA SEBAGAI KARYAWANDI MASA PANDEMI COVID-19 (Studi Kasus Mahasiswa ProdiManajemen UIN Sunan Ampel Surabaya)
2021 · UIN Sunan Ampel Surabaya, Anisa Yusrin Nanda, et al. · Jurnal Ekonomi dan Bisnis (EK&BI) · 3
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Analisis Efisiensi dan Efektivitas Pengelolaan Anggaran Pada Kementerian Lingkungan Hidup dan Kehutanan Tahun 2020–2024
2025 · Aurel Stevani, Muchammad Saifuddin · Jurnal Ilmiah Ekonomika & Sains · 2
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Examining the Causal Connections Between Multisensory Marketing, Brand Experience, Consumer Perceived Value, and Brand Strength is Part of the Power of Experiential Marketing
2025 · Sudarnice, Zainul Wasik, et al. · Journal of Managerial Sciences and Studies · 2
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Behind the Kick: Understanding Local Futsal Shoe Choices in Indonesia - a Comprehensive Study on Brand Image, Product Quality, Price, and Customer Satisfaction
2023 · Mukhammad Khasbiyash Shiddiqi, Muchammad Saifuddin · Journal of Managerial Sciences and Studies · 2
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Analisis Strategi Peningkatan Kualitas Produk Home Industri Kerupuk Pedas melalui Atribut Produk dalam Perspektif Manajemen Mutu (Studi Pada UD. Alim Rugi Desa Sono, Sidokerto Kec. Buduran, Kab.Sidoarjo, Jawa Timur)
2019 · Muchammad Saifuddin, Sayyidah Aliyah · OECONOMICUS Journal of Economics · 2
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Business Model Objectives' Effects On Marketing Innovation Initiatives: A Comparative Analysis Of Manufacturing And Service Companies
2024 · Zainul Wasik, Muchammad Saifuddin, et al. · Journal of Managerial Sciences and Studies · 1
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Meningkatkan Pengelolaan Keuangan di Sektor Swasta melalui Teknik Penganggaran
2024 · Mochammad Ilyas Junjunan, Muchammad Saifuddin, et al. · Jurnal Pengabdian Masyarakat dan Lingkungan (JPML) · 1
Application of Marketing Communication Strategy in Marketing Activities Consumer Goods Products (Case Study at PT XYZ)
2023 · Zainul Wasik, Kuncoro Catur Nugroho, et al. · Journal of Managerial Sciences and Studies · 1
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Works count: 44
Citation count: 381
H-index: 8
I10-index: 7
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