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Lokesh Arora

Observed names: Arora, Lokesh, Dr. Lokesh Arora
ORCID: 0000-0003-4190-7760
Observed ORCID: 0000-0003-4190-7760
OpenAlex ID: A5033806497
Measuring social media impact on Impulse Buying Behavior
2023 · Prakash Singh, Bhuvanesh Kumar Sharma, et al. · Cogent Business & Management · 114
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Understanding and managing customer engagement through social customer relationship management
2021 · Lokesh Arora, Prakash Singh, et al. · Journal of Decision System · 96
Navigating the interplay between digital innovation and digital entrepreneurship: a systematic literature review and research agenda
2025 · Lokesh Arora, Prakash Singh · European Journal of Innovation Management · 21
Does Social Medium Influence Impulse Buying of Indian Buyers?
2019 · Bhuvanesh Kumar Sharma, Misra, Sunil, et al. · 21
Influence of Review Quality, Review Quantity and Review Credibility on Purchase Intention in context of High Involvement Products
2018 · Lokesh Arora, Bhuvanesh Kumar Sharma Mail · European Journal of Applied Business and Management · 12
The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions
2025 · Prakash Singh, Lokesh Arora, et al. · SAGE Open · 10
BIRA 91: Where to Go from Here
2023 · Tripti Sahu, Lokesh Arora, et al. · Emerging Economies Cases Journal · 1
Influencer Marketing An Instrument to Proliferation of the Digital Occurrence
2020 · Lokesh Arora, Vimal Bhatt, et al. · International Journal of Enterprise Network Management · 1
Impact of Digital Transformation on Consumer Behaviour in India
2025 · Gawande, Amol, Kumar, Atul, et al. · Zenodo (CERN European Organization for Nuclear Research)
Impact Of Influencer Marketing On Consumer Buying Behavior
2022 · Dr. Lokesh Arora, Prof. Kishor Chand · Journal of Survey in Fisheries Sciences
Works count: 13
Citation count: 277
H-index: 6
I10-index: 6
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