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Preeti Nayal

Digital marketing for B2B organizations: structured literature review and future research directions
2020 · Neeraj Pandey, Preeti Nayal, et al. · Journal of Business and Industrial Marketing · 308
Online food delivery: A systematic synthesis of literature and a framework development
2022 · Amit Shankar, Charles Jebarajakirthy, et al. · International Journal of Hospitality Management · 266
Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach
2021 · Preeti Nayal, Neeraj Pandey, et al. · Journal of Consumer Affairs · 199
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Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions
2023 · Aman Kumar, Amit Shankar, et al. · Journal of Retailing and Consumer Services · 81
Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model
2020 · Preeti Nayal, Neeraj Pandey, et al. · International Journal of Information Management · 49
Why do consumers choose online food delivery services? A meta-analytic review
2024 · Amit Shankar, Charles Jebarajakirthy, et al. · International Journal of Hospitality Management · 45
Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions
2020 · Preeti Nayal, Neeraj Pandey · Journal of Promotion Management · 32
Digital Coupon Redemption: Conceptualization, Scale Development and Validation
2020 · Preeti Nayal, Neeraj Pandey · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 21
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What Makes a Consumer Redeem Digital Coupons? Behavioral Insights from Grounded Theory Approach
2021 · Preeti Nayal, Neeraj Pandey · Journal of Promotion Management · 15
Framework for measuring usage intention of digital coupons: a SPADM approach
2020 · Preeti Nayal, Neeraj Pandey · Journal of Strategic Marketing · 11
Role of Social Media in Hospital Branding: Insights for Marketing Practitioners
2020 · Preeti Nayal, Neeraj Pandey · Advances in marketing, customer relationship management, and e-services book series · 6
Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?
2024 · Preeti Nayal, Arun Sharma, et al. · Marketing Intelligence & Planning · 3
Embarrassed but Hooked: How Gamified Social Coupons Drive Users to Spread PWOM in the Metaverse
2026 · Preeti Nayal · Journal of Promotion Management · 1
Role of Social Media in Hospital Branding: Insights for Marketing Practitioners
2022 · Preeti Nayal, Neeraj Pandey · IGI Global eBooks · 1
Exploring Digital Games in the Context of Brand Activism: A Perspective for Marketing Practitioners
2026 · Cynthia Fraser, Preeti Nayal · IGI Global eBooks
Works count: 15
Citation count: 1,038
H-index: 10
I10-index: 10
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