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Serhat Ata

Observed names: Ata, Serhat, SERHAT ATA, Serhat ATA
ORCID: 0000-0002-5423-5118
Observed ORCID: 0000-0002-5423-5118
OpenAlex ID: A5033853213
The effect of social media influencers’ credibility on consumer’s purchase intentions through attitude toward advertisement
2022 · Serhat Ata, Hakan Murat Arslan, et al. · ESIC MARKET Economic and Business Journal · 90
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Evaluating the effects of life satisfaction on impulse buying behavior in terms of online buying
2021 · Serhat Ata, Abdulaziz Sezer · Marketing and Management of Innovations · 16
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The Relationship Between Determinants of Shopping Sites and Customer E-Trust, Purchase Intention, Satisfaction, and Repurchase
2021 · Serhat ATA, Abdülvahap BAYDAŞ, et al. · Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi · 15
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Statistical Process Control Methods for Determining Defects of Denim Washing Process: a Textile Case From Turkey
2020 · Serhat ATA, Mehmet Selami YILDIZ, et al. · TEKSTİL VE KONFEKSİYON · 12
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Effects of Content Marketing on Customer Satisfaction and Brand Loyalty
2023 · Serhat Ata, Abdulvahap Baydaş, et al. · Journal of Social Sciences · 10
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Examining the Impact of Online Brand Experience and E-Service Quality on E-Loyalty and Brand Image
2025 · Serhat ATA, Mehmet ÖNEY, et al. · International Journal of Management Research and Emerging Sciences · 7
Determinants of chatbot continuance intention in airlines: theory and evidence
2026 · Aashish Mehra, Justin Paul, et al. · Journal of Research in Interactive Marketing · 3
The Role Of Fomo In The Impact Of Religious Attitude And Hedonic Consumption Among Turkish Muslim Consumers
2025 · SERHAT ATA, ŞÜKRAN KARACA, et al. · Research Square · 3
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The Influence of Religious Attitudes in Turkish Muslim on Women's Hijab Fashion Style and the Role of Reference Groups
2022 · Serhat Ata, Abdulvahap Baydaş, et al. · Insaniyat Journal of Islam and Humanities · 2
The Role of Organizational Culture in Forming Organizational Dissent: a Research on White-collar Employees
2021 · Serhat ATA, Senay YÜRÜR · International Journal of Management Economics and Business · 2
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A Study on Green Purchasing Attitudes of Public Employees: Sample of Düzce Province
2021 · Abdülvahap BAYDAŞ, Serhat ATA, et al. · İnsan ve Toplum Bilimleri Araştırmaları Dergisi · 2
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Less Is More: Voluntary Simplicity, Minimalist Consumption, and Mental Well-being Via Satisfaction
2026 · Mehmet Emin Yaşar, Serhat Ata, et al. · Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi · 1
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Sustainable Store Atmospherics Cues as Drivers of Impulse Buying Tendencies: An Empirical Analysis on Fast Fashion Retail
2025 · Aashish Mehra, Sneha Rajput, et al. · Advances in logistics, operations, and management science book series · 1
Çevrimiçi Deneyimin Tatil Satın Alma Niyeti Üzerindeki Etkisinde Marka Farkındalığı ve Marka Çağrışımının Rolü
2022 · Şükran KARACA, Ebru SÖNMEZ KARAPINAR, et al. · ODÜ Sosyal Bilimler Araştırmaları Dergisi (ODÜSOBİAD) · 1
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Determination of the Most Convenient Polyester Thread Supplier in Upholstery Velvet Production by Multi Criteria Decision Making Methods: A Case from Turkey
2022 · Arslan Hakan Murat, Serhat Ata, et al. · Journal of Fiber Science and Technology · 1
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Evaluating the impact of TikTok short-video advertisements on impulse buying behavior among consumers in Türkiye and Pakistan: an extended UTAUT2 perspective
2026 · Serhat Ata · Journal of Trade Science
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From Customer Incivility to Turnover Intention: A Conservation of Resources Perspective on Emotional Exhaustion
2026 · Erkan Nur, Yonca Bakir, et al. · Marketing and Management of Innovations
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A consumer response to sustainability gamification: a parallel mediation model in e-banking services
2026 · Birgul Medetoglu, Serhat Ata, et al. · International Journal of Bank Marketing
Tüketicilerin Dini Tutumları ile Helal Gıda Algısı Arasındaki İlişkinin İncelenmesi: PLS-SEM Yaklaşımıyla Ampirik Bir Araştırma
2026 · Serhat Ata · Siirt Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
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The role of user experience in consumers’ purchase intention for food: An Extended UTAUT2 Model in mobile application context of YemekSepeti
2026 · Serhat Ata · International Journal Of Eurasia Social Sciences
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The Influence of AI-driven Digital Service Channels on Consumer Satisfaction
2026 · Neelu Tiwari, Aashish Mehra, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
Düzce’deki KOBİ’lerin Pazarlama ve Finansal Sorunları Üzerine Bir Değerlendirme
2023 · Serhat Ata, Ali Özer, et al. · Özgür Yayınları eBooks
E-Hizmet Kalitesinin Tekrar Satın Alma Davranışı Üzerindeki Etkisinde Hedonik Tüketimin Aracılık Rolü: Çevrimiçi Alışveriş Siteleri Üzerine Bir Araştırma (The Impact of E-Service Quality on Repurchase Behavior and the Mediating Role of Hedonic Consumption: An Investigation on Online Shopping Sites)
2022 · Serhat Ata, Abdulvahap Baydaş, et al. · Journal of Business Research - Turk
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Pazarlamada Di̇ji̇tal Dönüşüm
2022 · Dülek, Bulut, Ata, Serhat · Van Yüzüncü Yıl University Academic Data Management System
Alişveri̇ş Alişkanliklari Açisindan Kadin Tüketi̇ci̇leri̇n Bi̇reysel Yeni̇li̇kçi̇li̇ği̇ İle Müzi̇ğe Göre Mağazada Kalma Ve Satin Alma Davranişlari İli̇şki̇si̇: Gi̇yi̇m Ve Ki̇şi̇sel Bakim Sektörü Üzeri̇ne Bi̇r Uygulama
2022 · Baydaş, Abdülvahap, Ata, Serhat, et al. · DergiPark (Istanbul University)
Works count: 30
Citation count: 166
H-index: 6
I10-index: 5
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