Author

G. P. K. Nishadi

Observed names: G.P.K. Nishadi, Nishadi G.P.K.

Observed institutions: University of Ruhuna, University of Sri Jayewardenepura, Wayamba University of Sri Lanka

ORCID: 0000-0001-7800-5926

Observed ORCID: 0000-0001-7800-5926

OpenAlex ID: A5034073812

Impact of Online Video Advertisement on Impulsive Buying Tendency with the Mediating Effect of Attitudes (Evidence from University Students in Sri Lanka)

2024 · Madhushanka H.B.N., Nishadi G.P.K. · Asian Journal of Marketing Management · 6

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AI-Generated Advertisements on Consumer Acceptance with the Mediating effect of Perceived Intelligence in AI Endorsement

2025 · G. P. K. Nishadi · Sri Lanka Journal of Management Studies · 3

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Impact of Celebrity Endorsement on Purchase Intention: Does Gender Matter? (With Special Reference to Hair Care Industry in Sri Lanka)

2025 · Prasadika R.A.T., Nishadi G.P.K. · Asian Journal of Marketing Management · 1

Personal and In-store Factors on Impulse Buying Behavior: Moderating Role of Generation

2024 · A. K. D. N. Perera, G. P. K. Nishadi · South Asian Journal of Business Insights · 1

Determinants of Green Electronic Devices Purchasing Decisions: with Special Reference to Young, Educated Consumers in Sri Lanka

2022 · I.D.K. Ranganath, G.P.K. Nishadi · Asian Journal of Marketing Management · 1

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Adolescent Consumer Vulnerability: Consumer Socialization Perspective

2021 · G. P. K. Nishadi, B. N. F. Warnakulasooriya, et al. · Sri Lanka Journal of Marketing · 1

Factors Affecting on Green Purchasing Intention with the Moderating Effect of Income (With Reference to Electronic Cars in Sri Lanka)

2026 · G. P. K. Nishadi · Journal of Management Matters

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Impact of Post Purchase Customer Experience on Online Repurchase Intention with the Mediating Effect of Customer Satisfaction: Evidence from AliExpress Online Users in Sri Lanka

2026 · G. P. K. Nishadi · Asian Journal of Management Studies

Moderated Mediation Model of Online Video Advertisements on Impulsive Buying Tendency: Evidence from University Students in Sri Lanka

2025 · G.P.K. Nishadi · Journal of Management and Tourism Research

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Socialization Agents on Adolescent Consumer Vulnerability with the moderating effect of Social Structures: Linking Consumer Vulnerability model with Social Learning Theory

2025 · G. P. K. Nishadi · Wayamba Journal of Management

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Impact of Socialization Agents on Adolescent Consumer Vulnerability with the Moderating Effect of Outlet Density (With reference to Franchised Fast-food industry in Sri Lanka)

2025 · G. P. K. Nishadi · Kelaniya Journal of Management

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Impact of Social Media Promotions on Impulse Buying Behaviour with the Mediating Effect of Impulse Buying Intention: With Reference to Cosmetic Industry in Sri Lanka

2025 · G. P. K. Nishadi · Journal of Management Matters

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The Impact of Socialization Agents on Adolescent Consumer Vulnerability: Moderating Role of Living Area (With Reference to Franchised Fast-Food Industry in Sri Lanka)

2025 · G. P. K. Nishadi, B. N. F. Warnakulasooriya, et al. · Sri Lanka Journal of Marketing

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Socialization Agents on Adolescent Consumer Vulnerability with the Moderating Effect of Family Income: Evidence from Franchised Fast-Food Industry in Sri Lanka

2024 · G. P. K. Nishadi, B. N. F. Warnakulasooriya, et al. · Journal of Business Studies

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Socialization Agents on Adolescent Consumer Vulnerability: Moderating Role of Mother’s Employment (With Reference to Franchised Fast-food Industry in Sri Lanka)

2024 · G. P. K. Nishadi, B. N. F. Warnakulasooriya, et al. · Asian Journal of Management Studies

Research areas in consumer vulnerability a systematic literature review

2022 · G. P. K. Nishadi, B. N. F. Warnakulasooriya, et al. · Journal of Business Studies

Ethical Impact of Infant Formula Tv Advertisements on Changing Mothers’ Beliefs About Baby Feeding (with Special Reference to Alpha 1 + Local Tv Advertisement)

2013 · G.P.K. Nishadi

Works count: 17

Citation count: 13

H-index: 2

I10-index: