Author

Han‐Jen Niu

Observed names: H. J. Niu, HAN-JEN NIU, Han Jen Niu, Han-Jen Niu, Niu, Han-jen ; Yang, Chyan; Wang, Yau-de

Institution: Tamkang University

Observed institutions: Tamkang University, National Yang Ming Chiao Tung University

ORCID: 0000-0002-7247-9271

Observed ORCID: 0000-0002-7247-9271

OpenAlex ID: A5034286913

Green consumption: E nvironmental knowledge, environmental consciousness, social norms, and purchasing behavior

2018 · Szu‐Tung Lin, Han‐Jen Niu · Business Strategy and the Environment · 421

Investigating the effects of self-efficacy on foodservice industry employees’ career commitment

2010 · Han-Jen Niu · International Journal of Hospitality Management · 122

Is innovation behavior congenital? Enhancing job satisfaction as a moderator

2014 · Han-Jen Niu · Personnel Review · 72

Cyber peers’ influence for adolescent consumer in decision‐making styles and online purchasing behavior

2013 · Han‐Jen Niu · Journal of Applied Social Psychology · 66

An Exploratory Study of the Otaku Adolescent Consumer

2012 · Han‐Jen Niu, Yung‐Sung Chiang, et al. · Psychology and Marketing · 45

Does Job Standardization Increase Organizational Citizenship Behavior?

2009 · Li-Chan Chen, Han-Jen Niu, et al. · Public Personnel Management · 35

Exploring the Co-creation Value of Residents to Tourists From the Perspective of Place Attachment and Economic Benefits

2022 · Han-Jen Niu, Mei-Jen Chen · Frontiers in Psychology · 30

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The Effects of Idolatry and Personality Traits on Impulse Buying: An Empirical Study

2008 · Chyan Yang, Yau-De Wang, et al. · Tamkang University Institutional Repository (TKUIR) · 24

Addiction in cyberspace: flow experience on e-shopping

2013 · Han Jen Niu, Chun Tao Chang · International Journal of Web Based Communities · 21

From Digital Anxiety to Empowerment in Older Adults: Cross-Sectional Survey Study on Psychosocial Drivers of Digital Literacy

2026 · Han-Jen Niu, Ming-Hsuan Li, et al. · JMIR Aging · 20

Leisure-Time Physical Activity as a Pathway to Sustainable Living: Insights on Health, Environment, and Green Consumerism

2024 · Han-Jen Niu, Kuei-Shu Huang, et al. · International Journal of Environmental Research and Public Health · 20

Multiple Roles of Human Resource Department in Building Organizational Competitiveness—Perspective of Role Theory

2010 · Yau De Wang, Han Jen Niu · Tamkang University Institutional Repository (TKUIR) · 19

Does Industry Matter in Attributing Organizational Learning to its Performance?: Evidence from the Taiwanese Economy

2007 · Chyan Yang, Yau-De Wang, et al. · Asia Pacific Business Review · 18

A Phenomenographic Approach for Exploring Learning Marketing Conceptions of Undergraduate Students

2011 · Hung-Ming Lin, Han-Jen Niu · Business and Economic Research · 15

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Eco-Friendly Transactions: Exploring Mobile Payment Adoption as a Sustainable Consumer Choice in Taiwan and the Philippines

2023 · Han-Jen Niu, Fei-Hsu Sun Hung, et al. · Sustainability · 14

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Work experience effect on idolatry and the impulsive buying tendencies of adolescents.

2009 · Han-Jen Niu, Yau-De Wang · PubMed · 13

From visitors to vitality: How relational populations support regional revitalization in aging urban and rural areas

2025 · Han-Jen Niu, En-Tzu Wu, et al. · Sustainable Futures · 12

Determinants of Manufacturing Location in China: An Examination of Taiwan-invested Electronics Assembly Plants

2010 · Woei Lo, Han-Jen Niu, et al. · Journal of Contemporary Asia · 10

Qualia: Touching the Inner Needs of Consumers' Hearts

2018 · Han-Jen Niu · Australasian Marketing Journal (AMJ) · 8

Cyber purchasing behavior of adolescents: family communication relationships and parental influence

2016 · Han-Jen Niu · Electronic Commerce Research · 8

Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-Making Styles

2014 · Han-Jen Niu · International Journal of Technology and Human Interaction · 7

The Career Commitment of Contingent Employees: Evidence of On-Site Engineers in Semiconductor Industry

2011 · Han‐Jen Niu · Tamkang University Institutional Repository (TKUIR) · 5

From Inner to Outer: Exploring the R&d Employee Innovative Behaviour in High-tech Industry

2022 · HAN-JEN NIU · International Journal of Innovation Management · 3

Thinking and feeling sustainable: identity-based cognitive and affective mechanisms in food choices across generations

2026 · Han-Jen Niu, Chun-Ting Lin, et al. · Frontiers in Psychology · 2

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Beyond Attitude: The Moderating Role of Sport and Leisure Involvement in Green Food Consumption and Sustainable Agriculture

2025 · Han-Jen Niu, Kai-Yu Hsieh, et al. · Journal of East European Management Studies · 2

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Works count: 34

Citation count: 1,019

H-index: 14

I10-index: 18