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Komal Dhanda
Institution:
Guru Jambheshwar University of Science and Technology
Observed institution:
Guru Jambheshwar University of Science and Technology
ORCID:
0000-0001-9055-6691
Observed ORCID:
0000-0001-9055-6691
OpenAlex ID:
A5034315912
Artificial intelligence in marketing: A meta‐analytic review
2022
·
Pooja Mehta
, Charles Jebarajakirthy
, et al.
·
Psychology and Marketing
·
156
Two decades of brand hate research: a review and research agenda
2023
·
Ramesh Kumar
, Charles Jebarajakirthy
, et al.
·
Marketing Intelligence & Planning
·
50
Unpacking green choices: Exploring altruistic and egoistic values in shaping environmental identities and packaging preferences
2024
·
Saniya Aggarwal
, Komal Dhanda
, et al.
·
Asian Journal of Business Ethics
·
12
How Trust Mediates Users' Intention to Use Plastic Money
2023
·
Komal Dhanda
, Usha Arora
·
Routledge eBooks
·
1
A Study to Measure the Mediating Role of Trust Factor on the Relationship Between Customer Satisfaction and Attitude of Customers Towards the Usage of Plastic Money
2020
·
Komal Dhanda
, Usha Arora
·
SSRN Electronic Journal
·
1
Genesis of cashless society: A study on growing acceptability of plastic money
2017
·
Komal Dhanda
, Usha Arora
·
International Journal of Advanced Research and Development
·
1
A Review on Job Stress: Concept, Causes and Remedy
2016
·
Komal Dhanda
·
GLOBAL JOURNAL FOR RESEARCH ANALYSIS
·
1
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Works count:
7
Citation count:
222
H-index:
3
I10-index:
3
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