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Vachiraporn Phattarowas

Observed names: PHATTAROWAS, VACHIRAPORN, Phattarowas, Vachiraporn, Vachiraporn Phattarowa
Observed institution: North Chiang Mai University
ORCID: 0000-0003-3220-9653
Observed ORCID: 0000-0003-3220-9653
OpenAlex ID: A5034431906
How Artificial Intelligence is Helping Businesses Grow and Thrive: The Transformative Role of Artificial Intelligence in Thai B2C Digital Marketing
2024 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 26
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The Future of Digital Marketing: What Lies Ahead?
2025 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 19
Deglobalization and Its Impact on Thai SMEs: Challenges, Opportunities, and Adaptation Strategies
2025 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 7
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An Analysis of the Crowdfund Syndicates Sector in Thailand: Exploring the Influence of General and Specialized Human Capital on Fundraising Success for Lead Investors
2023 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 3
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The conceptual scope of the role of leadership capacity and digital capacity on organisational performance in the success of a digital transformation
2021 · Pongsiri Kamkankaew, Chong Chongyosying, et al. · GIS Business · 1
The Impact of Service Quality on Customer Loyalty Toward Food Delivery Applications Services in Mueang Chiang Mai: the Mediating Role of Customer Satisfaction
2026 · Kamkankaew, Pongsiri, Thanitbenjasith, Phithagorn, et al. · Journal of Interdisciplinary Social Development
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Developing Guidelines to Add Value to Local Rice Products Based on New Consumer Behavior in the Pako Nyo Community Enterprise in Ban Pa Teng Ngam
2025 · Vachiraporn Phattarowas · International Journal of Sociologies and Anthropologies Science Reviews
The Perception of Customer-based Brand Equity in China's tea industry: A case study Tian Shang Ren Jian Brand
2023 · Hui Wang, Pongsiri Kamkankaew, et al. · International Journal of Sociologies and Anthropologies Science Reviews
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Digital Accounting for the Next Future: Stimulus, Transition and Journeys
2022 · Kamkankaew, Pongsiri, Tantavichet, Darinee, et al. · RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW
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ผลกระทบของพฤติกรรมกำจัดต่อธุรกิจหลังโควิด-19: ภาพมุมกว้างเบื้องต้นสำหรับธุรกิจไทย
2021 · Kamkankaew, Pongsiri, Chaunwan, Chatcharin, et al. · MUT Journal of Business Administration
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การรับรู้ความเสี่ยงของ Covid-19 ส่งผลต่อความตั้งใจในการเดินทางของผู้บริโภคชาวไทยอย่างไร?
2021 · KAMKANKAEW, PONGSIRI, CHAROENSOK, KONJANARD, et al. · Romphruek Journal of the Humanities and Social Sciences
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Works count: 11
Citation count: 56
H-index: 3
I10-index: 2
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