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Maureen A. Bourassa

Observed names: Maureen Bourassa, Maureen, Bourassa
OpenAlex ID: A5034845908
Knowledge is power: why public knowledge matters to charities
2015 · Maureen A. Bourassa, Abbey C. Stang · International Journal of Nonprofit and Voluntary Sector Marketing · 30
Exploring Perceptions of Credible Science Among Policy Stakeholder Groups
2016 · Loleen Berdahl, Maureen Bourassa, et al. · Science Communication · 25
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Support, opposition, emotion and contentious issue risk perception
2016 · Maureen Bourassa, Kelton Doraty, et al. · International Journal of Public Sector Management · 22
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Inferred respect: a critical ingredient in customer satisfaction
2020 · Laurence Ashworth, Maureen A. Bourassa · European Journal of Marketing · 17
How Philip Kotler has helped to shape the field of marketing
2007 · Maureen A. Bourassa, Peggy H. Cunningham, et al. · European Business Review · 16
Respect in Buyer/Seller Relationships
2016 · Maureen A. Bourassa, Peggy H. Cunningham, et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 14
Social License to Operate (SLO): Private governance and barriers to community engagement
2024 · Kalowatie Deonandan, Jacqueline Schoenfeld, et al. · The Extractive Industries and Society · 13
Stakeholder Marketing and the Organizational Field: The Role of Institutional Capital and Ideological Framing
2010 · Jay M. Handelman, Peggy H. Cunningham, et al. · Journal of Public Policy & Marketing · 10
Marketing as a response to paradox and norms in the 1960s and 1970s
2013 · Maureen A. Bourassa, Peggy H. Cunningham, et al. · Journal of Historical Research in Marketing · 6
Digital exchange compromises: Teetering priorities of consumers and organizations at the iron triangle
2022 · Monica C. LaBarge, Kristen L. Walker, et al. · Journal of Consumer Affairs · 4
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Knowledge Is Power: Why Public Knowledge Matters to Charities
2016 · Maureen Bourassa, Abbey Stang · Developments in marketing science: proceedings of the Academy of Marketing Science · 3
Lost and found
2009 · Maureen A. Bourassa, William H. Murphy · Journal of Historical Research in Marketing · 3
Health Data Privacy and Consumer Norm Concessions: Negotiating Privacy Through Tiered Transparency
2025 · Courtney Nations Azzari, Maureen Bourassa, et al. · Journal of the Association for Consumer Research · 2
Engaging with the Enemy: Understanding Adversarial Stakeholder Processes and Outcomes
2014 · Maureen A. Bourassa, Peggy H. Cunningham · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Examining Users’ Emotions, Expectations and Engagement with Nutritional Apps Using Affordances Theory: An Abstract
2022 · Maureen Bourassa, Cindy Caldara, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
The Meaning and Impact of Respect in the Context of Business-to-business Marketing Relationships
2009 · Maureen Bourassa · QSpace (Queen's University Library) · 1
Stakeholders and Science, Communication and Coping: An Abstract
2022 · Natalie Bolen, Maureen Bourassa · Developments in marketing science: proceedings of the Academy of Marketing Science
Mature Consumers and Smart Devices: How Do They Mitigate Future Vulnerability? An Abstract
2022 · Agnès Helme-Guizon, Maureen Bourassa, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Food App-Rehension: When Digital Health Technology for Food Backfires
2021 · Helme-Guizon, A., Maureen, Bourassa, et al. · HAL
Mature Consumers and Smart Devices: How they Mitigate Future Vulnerability
2020 · Helme-Guizon, A., Maureen, Bourassa, et al. · HAL
Nutritional Apps Fit-Back: When Experiences (fail to) Meet Users’ Expectations
2020 · Helme-Guizon, A., Maureen, Bourassa, et al. · HAL
The Role of Respect in Science Communication and Knowledge Transfer: An Abstract
2017 · Maureen Bourassa, Raissa Graumans, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Knowledge Utilization by Policy Makers: Is There a Role for Marketing?
2016 · Lauren Arnold, Maureen Bourassa, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Expressions of (Dis)Respect: Understanding Respect in a Consumer Context
2015 · Maureen Bourassa, Laurence Ashworth · Developments in marketing science: proceedings of the Academy of Marketing Science
The Complexity of Stakeholder Engagement
2014 · Maureen A. Bourassa, Peggy H. Cunningham · Developments in marketing science: proceedings of the Academy of Marketing Science
Works count: 26
Citation count: 169
H-index: 8
I10-index: 8
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