Author

Jayanthi Thanigan

Institutions: Manipal Academy of Higher Education, T A Pai Management Institute

Observed institutions: Manipal Academy of Higher Education, T A Pai Management Institute

ORCID: 0000-0001-8917-0468

Observed ORCID: 0000-0001-8917-0468

OpenAlex ID: A5035033170

Exploring Relationship among Brand Experience Dimensions, Brand Evaluation and Brand Loyalty

2016 · Dhananjay Bapat, Jayanthi Thanigan · Global Business Review · 70

Understanding Consumer Acceptance of M-Wallet Apps

2020 · Jayanthi Thanigan, Srinivasa N. Reddy, et al. · Journal of Electronic Commerce in Organizations · 13

An empirical study on consumer attitude and intention towards online shopping

2019 · Priya Sethuraman, Jayanthi Thanigan · International Journal of Business Innovation and Research · 9

An integrated framework for understanding innovative digital payment adoption and continued usage by small offline retailers

2025 · Jayanthi Thanigan, N. Srinivasa Reddy, et al. · Cogent Economics & Finance · 8

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Influence of fan’s sports identification on their intention to watch eFootball live-streaming: evidence from football audience

2025 · Chethan Kumar, Mukta Srivastava, et al. · Managing Sport and Leisure · 5

Determinants of purchase intention, satisfaction, and risk reduction: The role of knowledge and information search among mortgage buyers

2023 · N Srinivasa Reddy, Jayanthi Thanigan · Cogent Economics & Finance · 5

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An empirical study on consumer attitude and intention towards online shopping

2018 · Priya Sethuraman, Jayanthi Thanigan · International Journal of Business Innovation and Research · 5

Antecedents of customer mortgage shopping satisfaction: the mediating role of search intensity, evidence from the NSMO survey

2022 · Srinivasa Reddy N, Jayanthi Thanigan · International Journal of Housing Markets and Analysis · 4

Master-Servant-Partner interaction styles with artificial intelligence chatbots and perceived value co-creation

2025 · J. Irudhaya Rajesh, Rajesh Rajaguru, et al. · Asia Pacific Journal of Marketing and Logistics · 3

Unlocking the nexus of internal brand knowledge, psychological contract, and employee brand identification: implications for customer-centric excellence

2025 · Mukta Srivastava, Gordhan Kumar Saini, et al. · Journal of Product & Brand Management · 3

ZealVita: winning marketing formula

2021 · Surya Mahadevan, Jayanthi Thanigan, et al. · The CASE Journal · 1

A dynamic analysis of variety seeking behaviour with reference to Indian continent

2015 · Jayanthi Thanigan, G. Rajendran, et al. · International Journal of Indian Culture and Business Management · 1

“Thank you for your suggestion”: investigating the relationship between video game influencers’ credibility and gamers’ microtransaction intentions

2026 · Chethan Kumar, Mukta Srivastava, et al. · Managing Sport and Leisure

What Motivates Consumers to Continue Using Over-the-top (OTT) Apps? An Interplay of Social Identity and Gratifications

2026 · Jayanthi Thanigan, Utkarsh · FIIB Business Review

Masuum baby food – a positioning conundrum

2023 · Mahadevan S., Jayanthi Thanigan, et al. · The CASE Journal

Investigating Revisit Intentions of Religious Tourists To Natural Disaster-affected Religious Destinations

2022 · J. Irudhaya Rajesh, Roshni Narendran, et al. · Tourism Analysis

Good Morning Breakfast Cereal: Dimensioning Challenge

2022 · Surya Mahadevan, Jayanthi Thanigan, et al. · Asian Case Research Journal

Sunray India Limited–Distribution Strategy

2021 · Surya Mahadevan, Jayanthi Thanigan, et al. · Asian Case Research Journal

Variety seeking behaviour on Asian traditional food accompaniment - pickles

2016 · Jayanthi Thanigan, G. Rajendran · International Journal of Business Innovation and Research

Works count: 19

Citation count: 127

H-index: 5

I10-index: 2