Author

Selvarasu Appasamy Mutharasu

Observed names: A, Selvarasu, A. Selvarasu, Selvarasu A, Selvarasu A., Selvarasu Appasamy

Observed institution: Annamalai University

ORCID: 0000-0001-9336-7618

Observed ORCID: 0000-0001-9336-7618

OpenAlex ID: A5035120287

The influence of website quality on m-banking services adoption in Bangladesh: Applying the UTAUT2 model using PLS

2016 · Mohammad Abdullah Mahfuz, Liza Khanam, et al. · International Conference on Electrical, Electronics, and Optimization Techniques · 41

Effect of loan value and collateral on value of mortgage default

2014 · Rais Ahmad Itoo, Selvarasu Appasamy Mutharasu, et al. · OAR@UM (University of Malta) · 8

Marketing Strategies vis-à-vis Consumer Preference for Aquarium Business Service

2011 · S. Adarsh, Selvarasu Appasamy Mutharasu · OAR@UM (University of Malta) · 7

Corporate social responsibility: an international study, the case of CGD (Portugal), Vale (Brazil), Technologica(Bulgaria) and Indian Oil (India)

2013 · José Filipe, Manuel Pacheco Coelho, et al. · Repositório do ISCTE-IUL · 2

A strategic profit model to measure the indian apparel retail performance

2009 · Selvarasu Appasamy Mutharasu, José Filipe, et al. · Repositório do ISCTE-IUL · 2

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Leading Sustainable CSR Efforts: A Case of Sneha Opportunity School by NLCIL

2021 · Vikraman R, Shulagna Sarkar, et al. · Indian Journal of Corporate Governance · 1

Editorial Note - Marketing Intelligence, Project Management, Financial and Economic Implications

2017 · Selvarasu Appasamy Mutharasu, José Filipe · Repositório do ISCTE-IUL · 1

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Service Design Innovation For Aquarium Customer Value

2017 · Selvarasu Appasamy Mutharasu, S. Adarsh · OAR@UM (University of Malta) · 1

Loan products and credit scoring by commercial banks (India)

2015 · Rais Ahmad Itoo, Selvarasu Appasamy Mutharasu, et al. · OAR@UM (University of Malta) · 1

Marketing strategies to add economic value, reactions on corporate social responsibility advertising in print media: an Indian company case

2013 · Sakthivel Karunamoorthy, Selvarasu Appasamy Mutharasu, et al. · Repositório do ISCTE-IUL · 1

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Optimizing Fertilizer Dealer Performance using Data-Driven Market Segmentation

2026 · PR Suresh, Selvarasu A · Manatri Journal of Multi-Disciplinary Research

Optimizing Fertilizer Dealer Performance using Data-Driven Market Segmentation

2026 · A, Selvarasu, PR , Suresh · Educational Administration Theory and Practice journal

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IoT Driven Medication Safety Systems in Clinical Pharmacy

2026 · Monu Malik, Mamta Gahlan, et al. · International Journal of Drug Delivery Technology

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Optimizing Fertilizer Dealer Performance through a Transaction-Based Dealer Performance Index and Market Segmentation Evidence from FACT Dealers in Tamil Nadu, India

2026 · Suresh P. R., Selvarasu A. · International Journal of Latest Technology in Engineering Management & Applied Science

Loan products and Credit Scoring Methods by Commercial Banks

2017 · Rais Ahmad Itoo, Selvarasu Appasamy Mutharasu · OAR@UM (University of Malta)

Effect of Internal Marketing Mix on Healthcare, Banking and Educational Service Performance

2017 · Selvarasu Appasamy Mutharasu · OAR@UM (University of Malta)

Assessing E-Marketing (NLC Ltd.) vis-a-vis E-Procurement (Indian Railways)

2016 · R. Jayaraman, Selvarasu Appasamy Mutharasu · SSRN Electronic Journal

Case study: An international study on CSR in five countries (Portugal, Bulgaria, Brazil, India and Greece): Effects on economic development, environmental sustainability and social welfare

2015 · Nikos Nagopoulos, Κώστας Ρόντος, et al. · Repositório do ISCTE-IUL

Assessing Online E-Marketing and Disposal in Neyveli Lignite Corporation Limited (India)

2013 · Ramamoorthi Jayaram, Selvarasu Appasamy Mutharasu, et al. · OAR@UM (University of Malta)

Fisheries, Chaos and Ethics. A Note on India Status

2013 · José Filipe, Manuel Pacheco Coelho, et al. · OAR@UM (University of Malta)

Branding Aquarium Business Service

2013 · Sankaran Anbalagan, Selvarasu Appasamy Mutharasu · Asian Review of Social Sciences

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A research in sustainable competitive positional advantage of english dailies in Tamilnadu (India)

2011 · Selvarasu Appasamy Mutharasu, José Filipe, et al. · Repositório do ISCTE-IUL

The Sustainable Competitive Positional Advantage of English Dailies - A study for the State of Tamilnadu (India)

2008 · A. Selvarasu, José Filipe, et al. · RePEc: Research Papers in Economics

Sustainable competitive positional advantage of English dailies: a research proposal

2008 · Selvarasu Appasamy, Seetha Ramaya Pujar, et al. · DOAJ (DOAJ: Directory of Open Access Journals)

Brand Promotion : A Case Study of Air Conditioners

2004 · Selvarasu Appasamy Mutharasu, Santosh Kumar · Indian Journal of Marketing

Works count: 25

Citation count: 65

H-index: 3

I10-index: 1