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Khalid Hussain

Brand love: the emotional bridge between experience and engagement, generation-M perspective
2019 · Muhammad Junaid, Fujun Hou, et al. · Journal of Product & Brand Management · 159
Effects of variety-seeking intention by mobile phone usage on university students’ academic performance
2019 · Syed Far Abid Hossain, Mohammad Nurunnabi, et al. · Cogent Education · 85
The role of co-creation experience in engaging customers with service brands
2020 · Khalid Hussain, Fengjie Jing, et al. · Journal of Product & Brand Management · 79
Ubiquitous Role of Social Networking in Driving M-Commerce: Evaluating the Use of Mobile Phones for Online Shopping and Payment in the Context of Trust
2020 · Syed Far Abid Hossain, Zhao Xi, et al. · SAGE Open · 77
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An investigation of the diners’ brand love in the value co-creation process
2020 · Muhammad Junaid, Khalid Hussain, et al. · Journal of Hospitality and Tourism Management · 73
Nature of brand love: examining its variable effect on engagement and well-being
2019 · Muhammad Junaid, Khalid Hussain, et al. · Journal of Brand Management · 66
How is ChatGPT Transforming Academia? Examining its Impact on Teaching, Research, Assessment, and Learning
2023 · Aqdas Malik, M. Laeeq Khan, et al. · SSRN Electronic Journal · 59
Responsible leadership, organizational ethical culture, strategic posture, and green innovation
2023 · Muhammad Waheed Akhtar, Thomas Garavan, et al. · Service Industries Journal · 58
What's in the box? Investigating the benefits and risks of the blind box selling strategy
2022 · Gustave Florentin Nkoulou Mvondo, Fengjie Jing, et al. · Journal of Retailing and Consumer Services · 57
The effects of creator credibility and backer endorsement in donation crowdfunding campaigns success
2019 · Farasat Ali Shah Bukhari, Sardar Muhammad Usman, et al. · Baltic Journal of Management · 57
Exploring audience engagement with ChatGPT-related content on YouTube: Implications for content creators and AI tool developers
2023 · Khalid Hussain, M. Laeeq Khan, et al. · Digital Business · 56
AI in higher education: unveiling academicians’ perspectives on teaching, research, and ethics in the age of ChatGPT
2024 · Aqdas Malik, M. Laeeq Khan, et al. · Interactive Learning Environments · 55
Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment
2022 · Gustave Florentin Nkoulou Mvondo, Fengjie Jing, et al. · Journal of Hospitality and Tourism Management · 52
“Being true to oneself”: the interplay of responsible leadership and authenticity on multi-level outcomes
2021 · Muzhar Javed, Muhammad Waheed Akhtar, et al. · Leadership & Organization Development Journal · 52
Smartphone-based m-shopping behavior and innovative entrepreneurial tendency among women in emerging Asia
2020 · Syed Far Abid Hossain, Mohammad Nurunnabi, et al. · International Journal of Gender and Entrepreneurship · 51
From likes to luggage: The role of social media content in attracting tourists
2024 · Khalid Hussain, Mirza Mohammad Didarul Alam, et al. · Heliyon · 46
Brand love and brand addiction and their effects on consumers' negative behaviors
2022 · Muhammad Junaid, Marc Fetscherin, et al. · European Journal of Marketing · 43
The dynamic outcomes of service quality: a longitudinal investigation
2019 · Khalid Hussain, Fengjie Jing, et al. · Journal of Service Theory and Practice · 41
Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism
2022 · Gustave Florentin Nkoulou Mvondo, Fengjie Jing, et al. · Frontiers in Psychology · 39
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Factors influencing social-media-based entrepreneurship prospect among female students in China
2022 · Cousté Philippe Emmanuel, Su Qin, et al. · Heliyon · 38
The buyer–seller relationship: a literature synthesis on dynamic perspectives
2020 · Khalid Hussain, Fengjie Jing, et al. · Journal of Business and Industrial Marketing · 31
Explaining the mechanism of brand hate: a mixed-method investigation using moderated mediation in emerging markets
2022 · Mudassir Husnain, Fauzia Syed, et al. · Kybernetes · 23
Building green brand relations: the role of green brand image as significant driver
2016 · Khalid Hussain, Ajmal Waheed · International Journal of Environment Workplace and Employment · 23
A two-actor model for understanding user engagement with content creators: Applying social capital theory
2024 · Khalid Hussain, Khaldoon Nusair, et al. · Computers in Human Behavior · 22
Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention
2022 · Khalid Hussain, Muhammad Junaid, et al. · European Journal of Marketing · 20
Works count: 51
Citation count: 1,541
H-index: 23
I10-index: 33
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