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Marissa Chantamas

Observed names: Chantamas, Dr.Marissa, Chantamas, Marissa
ORCID: 0000-0002-4264-6227
Observed ORCID: 0000-0002-4264-6227
OpenAlex ID: A5035204771
University-industry collaboration for game curriculum: The open innovation model
2017 · Tanat Jiravansirikul, Tuang Dheandhanoo, et al. · 6
Exploring the success of Thai advertising: historical perspective
2020 · Marissa Chantamas, Bu-nga Chaisuwan · Journal of Historical Research in Marketing · 3
Developing a CSR Definition and Strategic Model from the Sufficiency Economy Philosophy
2019 · Marissa Chantamas · CSR, sustainability, ethics & governance · 3
Book Review:Marketing 5.0 Technology for Humanity
2021 · Marissa Chantamas · ABAC Journal · 2
PDF
Influence of digital marketing communication and performance effectiveness between b2b companies and clients in Thailand
2021 · P. Yongvongphaiboon, Marissa Chantamas · Dialnet (Universidad de la Rioja) · 2
The Role of Opinion Leadership Characteristics and Brand Commitment as Drivers of Brand-Related Electronic Word of Mouth (EWOM) in Social Networking Sites (SNS)
2020 · Marissa Chantamas, Punnaluck Satanasavapak, et al. · ABAC Journal · 1
PDF
Consumer Persona: Segmentation Scheme Based on Buddhist Temperaments for Digital Marketing
2018 · Bu-nga Chaisuwan, Marissa Chantamas, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
การศึกษาและประเมินผลการสร้างนวัตกรรมสีเขียวของธุรกิจอุตสาหกรรมโรงแรมในเขตกรุงเทพมหานคร
2026 · Boonsuwan, Phairat, Zhu, Bing, et al. · Journal of Thai Hospitality and Tourism
PDF
Designing Adoption: An Intervention-Augmented UTAUT for AI Use Across Generations
2025 · Bu-Nga Chaisuwan, Marissa Chantamas, et al.
Advertising in Thailand
2025 · Marissa Chantamas · Routledge eBooks
การจัดกลุ่มบุคลากรวัยทำงานตามระดับการยอมรับเทคโนโลยีปัญญาประดิษฐ์
2024 · Chaisuwan, Bu-nga, Chantamas, Marissa · Journal of Communication Arts
PDF
การสื่อสารนโยบายนวัตกรรมเมตาเวิร์สเพื่อการท่องเที่ยวเกาะสมุย
2023 · Lakul, Jitakorn, Sridee, Supaporn, et al. · Journal of Social Science and Cultural
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บทบาทของประสบการณ์เกี่ยวกับแบรนด์ในชุมชนออนไลน์ในการขับเคลื่อนการเป็นสาวกของแบรนด์รถยนต์ในประเทศไทย
2022 · Rungruengarporn, Chainarong, Chantamas, Dr.Marissa · Journal of Business Administration The Association of Private Higher Education Institutions of Thailand
PDF
The Effect of Online Brand Community Experience on Brand Evangelism: Case Study of Facebook Group for Car Brands
2021 · Chainarong Rungruengarporn, Marissa Chantamas
Exploring the Impact of Exposure Time to In-process Csr on Satisfaction and Brand Equity
2021 · Chantamas, Marissa · NRCT Data Center
An Empirical Investigation Of The Moderating Role Of Transformational Advertising Message Strategies In The Relationships Between Brand Identification, Parasocial Interaction, Brand Trust And Brand Love.
2020 · Worapoj Sirichareechai, Marissa Chantamas · Solid State Technology
BOOK REVIEW- Creative Confidence: Unleashing the Creative Potential Within Us All
2020 · Marissa Chantamas · ABAC Journal
PDF
Book Review: The Contagious Commandments Ten Steps to Brand Bravery
2019 · Marissa Chantamas · ABAC Journal
PDF
Integrated brand love model: case study premier league fan clubs in Thailand
2016 · Marissa Chantamas
Measuring the Effect of student satisfaction on students motivation
2009 · Marissa Chantamas
Works count: 20
Citation count: 18
H-index: 3
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