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Author

Irawan Yuswono

Observed name: Yuswono, Irawan
ORCID: 0000-0003-3764-0709
Observed ORCID: 0000-0003-3764-0709
OpenAlex ID: A5035328770
Digital Marketing Sebagai Pengungkit Kinerja UMKM
2024 · Yuswono, Irawan, Turmudhi, Anis, et al. · Jurnal Pengabdian Masyarakat Akademisi · 9
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Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value
2025 · Roymon Panjaitan, Irawan Yuswono, et al. · Verslas teorija ir praktika · 5
Brand Trust and Brand Image in Shaping Consumer Purchase Decisions: a Tpb-based Mediation Model of Brand Loyalty
2026 · Irawan Yuswono, Juliana Juliana, et al. · DeReMa (Development Research of Management) Jurnal Manajemen · 4
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Pemberdayaan UMKM Desa Pagak melalui Penguatan Merek dan Pemasaran Digital
2024 · Ristianawati, Yuyun, Yuswono, Irawan, et al. · Jurnal Peduli Masyarakat · 4
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Pembinaan Pengelolaan Keuangan Dan Pengembangan Brand Pada Produk UMKM Di Kelurahan Manyaran
2023 · Sari Rahmadhani, Irawan Yuswono, et al. · Jurnal Pengabdian Pada Masyarakat Indonesia · 4
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Inovasi Kemasan Produk sebagai Strategi Pemberdayaan UMKM
2025 · Yuswono, Irawan, Turmudhi, Anis, et al. · Jurnal Peduli Masyarakat · 3
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Pengaruh Metode Marketing Online Dan Offline Terhadap Peningkatan Omset Umkm Pada Situasi Pandemi Covid-19
2022 · Gustyana Indrasmitha, Irawan Yuswono, et al. · Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) · 3
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Celebrity Endorsement and Brand Image Synergy: The Role of Brand Awareness in Driving Buying Decision for Scarlett Products
2025 · Dedeh Cahyani Toresa, Irawan Yuswono · MSJ Majority Science Journal · 1
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Bibliometric Analysis of the Term “Entrepreneurial Motivation”
2024 · Andi Mudassir, Irawan Yuswono, et al. · International Journal of Business Law and Education · 1
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Pareto Sales Network Asset as Critical Sources of Competitive Advantage : a Resource-based View Perspective
2021 · Irawan Yuswono, Sari Rahmadhani · Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) · 1
Artificial Intelligence in Marketing Management: Trends and Future Research Directions
2026 · Irawan Yuswono, I Made Sukresna, et al. · Veredas do Direito Direito Ambiental e Desenvolvimento Sustentável
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Optimizing Employee Performance through Compensation and Work Motivation: The Mediating Role of Job Satisfaction
2026 · Saputra, Mohamad Ilham, Yuswono, Irawan · Journal of Economics and Public Health
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Pengaruh Influencer Marketing Dan Viral Marketing Terhadap Keputusan Pembelian Dengan E-wom Sebagai Variabel Mediasi
2026 · Ahmad Baendowi, Irawan Yuswono · JURNAL MANEKSI
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The Mediation Role of Job Satisfaction in the Relationship Between Compensation and Work Environment on Employee Performance at the YBE Bright Clinic, Semarang
2025 · Christika Sandra Pramesti, Irawan Yuswono · Nomico.
The Influence of Reference Group on Buying Decision It Mediating by Consumptive Behaviour
2024 · Adhitya Yoga Prasetya, Rima Alifia, et al. · International Conference of Business and Social Sciences
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HOW DOES WORD OF MOUTH AFFECT PURCHASE DECISION?:THE MEDIATING ROLE OF BRAND AWARENESS (Studi Kasus Pada Konsumen Kopi Kulo di Kota Semarang)
2024 · Muja, Maria Rosalina, Yuswono, Irawan · JURNAL ILMIAH EDUNOMIKA
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Harnessing Entrepreneurial Creativity and Green Opportunity Exploitability for Expansion Growth: Insights from the Real Estate Development Industry
2024 · Irawan Yuswono · Applied Business and Administration Journal
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Synergizing Green Marketing and Product Innovation: Strategies for Elevating Consumer Choices
2024 · Siti Kholifah Kholifah, Irawan Yuswono · Maneggio
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Bibliometric Analysis in Mapping Corporate Marketing Research Trends and Developments
2023 · Dewi Maharani, Irawan Yuswono, et al. · West Science Journal Economic and Entrepreneurship
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Works count: 20
Citation count: 35
H-index: 4
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