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Erol Pala
Observed name:
Pala, Erol
Institution:
University of West Florida
Observed institutions:
Auckland University of Technology,
University of West Florida
ORCID:
0000-0001-9113-8192
Observed ORCID:
0000-0001-9113-8192
OpenAlex ID:
A5035451387
Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research
2021
·
Janin Karoli Hentzen
, Arvid Hoffmann
, et al.
·
International Journal of Bank Marketing
·
332
Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources
2020
·
Jeannette Paschen
, Ulrich Paschen
, et al.
·
Australasian Marketing Journal (AMJ)
·
122
Simulated satiation through reality‐enhancing technology
2021
·
Erol Pala
, Sommer Kapitan
, et al.
·
Psychology and Marketing
·
47
Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens
2021
·
Christine Pitt
, Jeannette Paschen
, et al.
·
Australasian Marketing Journal (AMJ)
·
40
Preference for partner or servant brand roles depends on consumers’ power distance belief
2023
·
Patrick van Esch
, Yuanyuan (Gina) Cui
, et al.
·
Journal of Business Research
·
27
Simulated responses in reality-enhancing technologies: Scale development and validation
2025
·
Erol Pala
, Sommer Kapitan
, et al.
·
International Journal of Information Management
·
2
Simulated satiation: A scale measure of satiation in reality-enhancing technologies
2022
·
Erol Pala
·
Rangahau Aranga AUT Graduate Review
·
1
PDF
From New Orleans to Orléans: How Perceived Connections Shape Destination Image
2026
·
Hilmi A. Atadil
, Helena F. Allman
, et al.
·
Association of Marketing Theory and Practice Conference (AMTP)
PDF
Immersive Experiences and Brand Equity: AR and VR as Engagement Tools for Gen Z in Art Studio Start-Ups
2026
·
Helena F Allman
, Erol Pala
, et al.
·
Association of Marketing Theory and Practice Conference (AMTP)
Simulated Responses: Scale Development and Validation of Satiation and Immersion in Reality-Enhancing Technologies
2024
·
Pala, Erol
·
Tuwhera (Auckland University of Technology)
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Works count:
10
Citation count:
571
H-index:
5
I10-index:
5
Year
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