Author

Parthesh R. Shanbhag

Observed name: Parthesh Shanbhag

Institutions: Manipal Academy of Higher Education, T A Pai Management Institute

Observed institutions: Manipal Academy of Higher Education, T A Pai Management Institute

ORCID: 0000-0002-1045-9582

Observed ORCID: 0000-0002-1045-9582

OpenAlex ID: A5035483936

Development and initial validation of a theory of planned behavior questionnaire: Assessment of purchase intentions towards products associated with CRM campaigns

2023 · Parthesh R. Shanbhag, Yogesh P. Pai, et al. · Cogent Business & Management · 21

Reliability and validity assessment of instrument to measure sustainability practices at shipping ports in India

2024 · L. Kishore, Yogesh P. Pai, et al. · Discover Sustainability · 8

Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scale

2024 · Parthesh R. Shanbhag, Yogesh Pai P., et al. · Journal of Consumer Marketing · 4

Greenwashing uncovered: mapping consumer behavioural outcomes through TCCM and bibliometric insights

2026 · Rithika Jeethu Suvarna, Kavitha T. C., et al. · Cogent Business & Management · 1

Implementation of asset management software (AMS) in an organisation. a case study

2020 · Deepak Dileep Thiruvoth, K.V. Sriram, et al. · Quality - Access to Success · 1

From information to action: exploring the relationship between fair-trade message informativeness and consumer behavioral intentions

2026 · Rithika Jeethu Suvarna, Kavitha T. C., et al. · Figshare

From information to action: exploring the relationship between fair-trade message informativeness and consumer behavioral intentions

2026 · Rithika Jeethu Suvarna, Kavitha T. C., et al. · Cogent Business & Management

Tradition meets tomorrow: When do socioemotional wealth and long-term orientation relate to family control?

2026 · Prajwala Preema Rodrigues, Nandan Prabhu, et al. · Acta Psychologica

Purchase intentions of cause-related products: do hedonic and materialistic values synchronise with collectivism and individualism

2026 · Parthesh R. Shanbhag, Yogesh Pai, et al. · International Journal of Business Innovation and Research

Theorizing the Construct of Promised Impact Evidence in Cause-Related Marketing: A Grounded Theory Approach

2025 · Parthesh Shanbhag, Yogesh Pai Pai P, et al. · SSRN Electronic Journal

Promised Impact Evidence Scale

2024 · Parthesh R. Shanbhag, Yogesh Pai, et al. · PsycTESTS Dataset

Purchase Intentions of Cause-related Products: Do Hedonic and Materialistic Values Synchronize with Collectivism and Individualism

2023 · Gururaj Kidiyoor, Yogesh Pai, et al. · International Journal of Business Innovation and Research

Societal Marketing – The Shift: Indirect to a direct marketing approach

2015 · Parthesh Shanbhag, Santosh Nayak, et al.

Interim Reporting And Its Impact On Stock Price Movement – A Study Of IT Sector

2015 · Raghavendra Acharya, Santosh Nayak, et al.

Open innovation: benefits, implementation and costs

2015 · Raghavendra Acharya, Santosh Kumar Nayak, et al.

Works count: 15

Citation count: 35

H-index: 3

I10-index: 1