Author

Novi Amelia

Institution: Andalas University

Observed institutions: Bandung Institute of Technology, Universitas Prasetiya Mulya, Andalas University

ORCID: 0000-0001-9971-7295

Observed ORCID: 0000-0001-9971-7295

OpenAlex ID: A5035555937

Green purchase behavior in circular packaging: The case of young consumers in Indonesia

2024 · Fati Ramadhanti, Reinardus Suryandaru, et al. · Cleaner and Responsible Consumption · 50

Segmentation of music festival visitors by values of hedonia, life satisfaction and eudaimonia

2020 · Harriman Samuel Saragih, Novi Amelia · International Journal of Event and Festival Management · 31

Institutions and technology in the value co-creation process of restaurant consumers: a service-dominant logic perspective

2021 · Gabriella Scarlett, Ricky Reksoprawiro, et al. · The TQM Journal · 25

Employer Branding for Talent Attraction in the Indonesian Mining Industry

2016 · Novi Amelia, Reza Ashari Nasution · International Journal of Business · 11

Factors predicting pro-environmental behavior: the case of baby diapers

2023 · Novi Amelia, Harriman Samuel Saragih · Journal of Social Marketing · 7

Efek Komunikasi Media Sosial pada Persepsi Konsumen Gen Z terhadap Merk Streetwear Fashion Lokal di Indonesia

2023 · Jones Tan, Ken Sachio, et al. · Kajian Branding Indonesia · 5

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The Influence of Gamification and Perceived Value on Purchase and Continuance Use Intention towards Shopee in Indonesia

2025 · Arief Budiman, Michelle Arifin Gouw, et al. · Kajian Branding Indonesia · 2

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Persepsi Konsumen dari Personal Brand Korean Celebrity Endorser terhadap Brand Love dengan Mediasi Lokal Brand Equity

2024 · Brigitta Evelyn, Nathania Christina, et al. · Kajian Branding Indonesia · 2

Analisa Dampak Keterlibatan Pengunjung terhadap Perilaku Intensi Melalui Memorable Tourism Experience (Studi Empiris: Museum Bank Indonesia)

2019 · Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama No.1, BSD City, Kec. Pagedangan, Kabupaten Tangerang, Banten 15339, Alvita Yuniar, et al. · Kajian Branding Indonesia · 2

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Internet Based ICT by Indonesian SMEs (Case Study : Batik Trusmi)

2018 · Tita Borshalina, Novi Amelia · Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) · 2

Pengaruh Nilai Konsumen dan Pengalaman Masa Lalu terhadap Niat Pembelian Konsumen untuk Membeli Produk Perawatan Tubuh Organik

2020 · Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan, Tangerang, Banten 15339, Alma Maria Kalifa, et al. · Kajian Branding Indonesia · 1

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Consumer Culture Theory: Hubungan Timbal Balik antar Social Operant Resources dan Operand Resources dalam Studi Empiris McDonald’s Indonesia

2020 · Program Studi Branding, Universitas Prasetiya Mulya, Jakarta, Ricky Reksoprawiro, et al. · Kajian Branding Indonesia · 1

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Enhancing the Capacity of MSMEs through Social Media and Financial Literacy Training in Sulaman and Silver Cici Koto Gadang

2026 · Yulia Anas, Fitriyeni Oktavia, et al. · Warta Pengabdian Andalas

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Faktor-Faktor yang Memengaruhi Sikap dan Niat Perilaku Mahasiswa pada Pembelajaran Daring di Perguruan Tinggi

2025 · Geraldi Wijaya, Michelle Chrisca Taslim, et al. · Kajian Branding Indonesia

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Factors Influencing Gen-Z’s Purchase Intention as Consequences of Product Placement Practice in K-Drama

2025 · Janice Janice, Tamara Rosa, et al. · Kajian Branding Indonesia