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Suk Chong Tong
Observed name:
Tong, Suk Chong
Institution:
Hong Kong Shue Yan University
Observed institution:
Hong Kong Shue Yan University
ORCID:
0000-0003-2644-7524
Observed ORCID:
0000-0003-2644-7524
OpenAlex ID:
A5035618603
Strategies to drive interactivity and digital engagement: a practitioners' perspective
2023
·
Suk Chong Tong
, Fanny Fong Yee Chan
·
Journal of Research in Interactive Marketing
·
40
Public relations practice in the digital era: trust and commitment in the interplay of interactivity effects and online relational strategies
2021
·
Suk Chong Tong
·
Journal of Marketing Communications
·
33
Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspective
2022
·
Suk Chong Tong
, Fanny Fong Yee Chan
·
Journal of Communication Management
·
31
Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong
2020
·
Suk Chong Tong
, Fanny Fong Yee Chan
·
Journal of Communication Management
·
16
Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertising
2018
·
Suk Chong Tong
·
Journal of Financial Services Marketing
·
13
Revisiting public relations function in the digital era: a study on public relations and marketing practitioners in Hong Kong
2022
·
Suk Chong Tong
, Fanny Fong Yee Chan
·
Asia Pacific Journal of Marketing and Logistics
·
10
Financial communication and risk estimate in initial public offerings : the interplay of individual, organization, and media influences
2011
·
Suk Chong Tong
·
HKBU Institutional Repository (Hong Kong Baptist University)
·
2
External communication of non-government social welfare agencies in Hong Kong
2004
·
Tong, Suk Chong
·
HKBU Institutional Repository (Hong Kong Baptist University)
Investigating effectiveness: competing ideologies and police performance management
2002
·
Suk Chong Tong
·
Research Repository (Kingston University London)
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Works count:
9
Citation count:
145
H-index:
6
I10-index:
6
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