Author

Xuemei Sun

Observed names: Sun, Xuemei, Xuemei, Sun

Institution: National Institute of Development Administration

Observed institutions: National Institute of Development Administration, Tiangong University, Civil Aviation University of China

ORCID: 0000-0002-2138-7211

Observed ORCID: 0000-0002-2138-7211

OpenAlex ID: A5035729025

The Effects of Trust, Perceived Risk, Innovativeness, and Deal Proneness on Consumers’ Purchasing Behavior in the Livestreaming Social Commerce Context

2023 · Xuemei Sun, Jean-Éric Pelet, et al. · Sustainability · 55

Customer satisfaction and intention to recommend among live-streaming shopping customers: An extension of the unified theory of acceptance and use of technology 2

2023 · Sun, Xuemei · Kasetsart Journal of Social Sciences · 11

Investigating the actual usage behavior of Thai traditional craftsmen in adopting AI through a hybrid SEM–ANN approach

2025 · kun Tian, Jiang Chen, et al. · Humanities and Social Sciences Communications · 6

Identity Leadership and Knowledge Sharing in University Administration: The Mediating Role of Team Identification and Ingroup Bias

2025 · Binghang Lyu, Xuemei Sun · The Journal of Behavioral Science · 3

Brand Equity, Customer Perception, and Sustainable Willingness to Pay Premium: Evidence from International Education Industry

2023 · Xiuqun Chen, Shun-Chi Yu, et al. · International Journal of Sustainable Development and Planning · 3

Perceived Ease of Use and Usefulness in AI-Generated Content Adoption: Gender as a Moderator

2025 · Long Kou, Xuemei Sun, et al. · Journal of University Teaching and Learning Practice · 2

Tolerance is the Foundation of Success, Profits are the Bond of Relationship: Case Study on Recognition of Interest Income in Income Discount Contract

2020 · Xuemei Sun, Jun-Jie Wan, et al. · DEStech Transactions on Social Science Education and Human Science · 2

Social Commerce Adoption Among Handicraft Artisans: An Integrated STOF–TPB Perspective

2026 · Xuemei Sun, Yi Ma, et al. · Journal of Internet Commerce · 1

Research on Curriculum Design of Higher Vocational Education Based-on QFD

2012 · Xuemei Sun, Shiju Xue · International Journal of Education and Management Engineering · 1

Anxiety as fuel? FoMO-AI and employee creativity through creative process engagement: the moderating roles of growth mindset and critical thinking

2026 · Long Kou, Xuemei Sun · BMC Psychology

Strategic Competitive Intelligence and Digital Leadership: Cognitive Appraisal Pathways from Digital Work Demands to Service Innovation

2026 · Zhongmin Pi, Xuemei Sun · Journal of Sustainable Competitive Intelligence

Are Positive and Long-Term Thinking Millennial Employees More Likely to Engage in Bootleg Innovation Behavior? Findings From SEM and fsQCA

2025 · Bing Zou, Xuemei Sun, et al. · International Journal of High Speed Electronics and Systems

Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception

2023 · Xiuqun Chen, Shun-Chi Yu, et al. · Advances in Decision Sciences

Country Digitalization : Thailand

2023 · Xuemei, Sun, Chih Hung, Chen · Zenodo (CERN European Organization for Nuclear Research)

The agency cost and the capital structure of companies

2003 · Xuemei Sun · Liaoning Taxation College Journal

Works count: 15

Citation count: 84

H-index: 3

I10-index: 2