Author

Maneerut Chatrangsan

Observed name: MANEERUT CHATRANGSAN

Observed institutions: University of York, Naresuan University

ORCID: 0000-0002-4583-1962

Observed ORCID: 0000-0002-4583-1962

OpenAlex ID: A5035773492

Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses

2022 · Kritcha Yawised, Darlin Apasrawirote, et al. · Journal of Entrepreneurship in Emerging Economies · 32

The effect of typeface and font size on reading text on a tablet computer for older and younger people

2019 · Maneerut Chatrangsan, Helen Petrie · International Web for All Conference (W4A) · 31

Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector

2023 · Kritcha Yawised, Darlin Apasrawirote, et al. · Journal of Advances in Management Research · 30

Factors Affecting SMEs' Intention to Adopt a Mobile Travel Application based on the Unified Theory of Acceptance and Use of Technology (UTAUT-2)

2022 · Kritcha Yawised, Darlin Apasrawirote, et al. · Emerging Science Journal · 28

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Short-form Video Content (SVC) Engagement and Marketing Capabilities

2022 · Darlin Apasrawirote, Kritcha Yawised, et al. · Asian Journal of Business and Accounting · 18

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Extending UTAUT-2 Toward Acceptance of Mobile Application Platform Provide by Government for Local Travelers

2025 · Kritcha Yawised, Darlin Apasrawirote, et al. · Journal of Industrial Integration and Management · 8

Robustness and user test on text-based CAPTCHA: Letter segmenting is not too easy or too hard

2024 · Maneerut Chatrangsan, Chatpong Tangmanee · Array · 6

The Usability and Acceptability of Tablet Computers for Older People in Thailand and the United Kingdom

2017 · Maneerut Chatrangsan, Helen Petrie · Lecture notes in computer science · 5

Making Reading from a Tablet Computer Easier for Older People in Thailand and the UK: Effects of Text and Background Colours

2019 · Maneerut Chatrangsan, Helen Petrie · International Conference on Information and Communication Technologies for Ageing Well and e-Health (ICT4AWE) · 1

Exploring the Influential Antecedent Factors of Mobile Application Adoption: Insights on Local Smes in the Digital Technology Era

2026 · KRITCHA YAWISED, DARLIN APASRAWIROTE, et al. · International Journal of Innovation Management

Tablet computers for older people in Thailand and the UK: usability and effects of different text presentations

2019 · Maneerut Chatrangsan · White Rose eTheses Online (University of Leeds, The University of Sheffield, University of York)

Works count: 11

Citation count: 159

H-index: 6

I10-index: 5