Author

Neelam Akbar

Observed names: Akbar, Neelam, Dr. Neelam Akbar

Institution: University of Swat

Observed institutions: Sardar Bahadur Khan Women's University, University of Swat

ORCID: 0000-0001-6646-181X

Observed ORCID: 0000-0001-6646-181X

OpenAlex ID: A5036079917

Examining the Connection between Glass Ceiling Beliefs and Job Performance of Female Employees in Directorates of Education, Khyber Pakhtunkhwa, Pakistan

2023 · Shabana Akbar, Kausar Takrim, et al. · Global Economics Review · 5

The Impact of Brand Rejuvenation on Consumer Purchase Intention: Brand Attitude as Mediator

2017 · Neelam Akbar, Alam Zeb, et al. · Global Regional Review · 5

Improvising Circularity: Frugal Innovation and Informal Resource-Recovery Cycles in Pakistan

2026 · Muhammad Tariq Yousafzai, Wajid Rashid, et al. · Circular Economy · 1

Assessing the implications of farm advisory services of Model Farm Services Center from a Productivity Perspective

2023 · Tariq Shah, Tariq Muhammad, et al. · Journal of Applied Economics and Business Studies · 1

Neuromarketing; Its Significance in the Marketing World

2023 · Shabana Akbar, Neelam Akbar, et al. · Global Social Sciences Review · 1

From vision to value: sustainable leadership and project sustainable performance through employee engagement and organizational culture

2026 · Shagufta Zada, Neelam Akbar, et al. · Humanities and Social Sciences Communications

Beyond Green Persuasion: How AI Green Nudges Foster Circular Consumption through Consumer Moral Elevation Under the Boundary Condition of Psychological Reactance

2026 · Neelam Akbar, Gul Ghutai, et al. · Journal of Business Insight and Innovation

Comparative Study of the Adoption of Green Organisation Culture on Sustainable Performance of the Industrial Sector of Khyber Pakhtunkhwa, Pakistan

2025 · Dr. Neelam Akbar, Dr. Gul Ghutai, et al. · Pakistan Journal of Social Science Review

Artificial Intelligence Transformations in Marketing: the Nexus Between Chatbots' Perceived Usefulness, Perceived Credibility, and Brand Loyalty in E-commerce

2025 · Dr. Neelam Akbar, Dr. Gul Ghutai*, et al. · Policy Journal of Social Science Review

An Integrated Framework for Assessing the Interplay between Corporate Ability Associations and the Customer-Based Brand Equity Model Dimensions

2024 · Dr. Neelam Akbar, Dr. Gul Ghutai, et al. · International Journal of Social Science Archives (IJSSA)

The Relationship Between Talent Management And Work Engagement: Role Of Psychological Capital As Mediator

2024 · Dr. Palwasha Bibi, Dr. Haji Rahman, et al. · MIGRATION LETTERS

Measuring the Impact of Green Brand Positioning on Green Brand Attitudes in the Context of Pakistan

2023 · Akbar, Neelam, Muhammad Tariq Yousafzai, et al. · Journal of Managerial Sciences

Analyzing the Role of Cultural Determinants on Visitors Satisfaction in Hospitality and Tourism Industry of Pakistan

2016 · Alam Zeb, Neelam Akbar, et al. · Journal of Rural Development

Works count: 13

Citation count: 13

H-index: 2

I10-index: