Author

Rajni Gupta

Institution: St. Xavier's College (Autonomous), Kolkata

Observed institution: St. Xavier's College (Autonomous), Kolkata

ORCID: 0000-0002-1732-5480

Observed ORCID: 0000-0002-1732-5480

OpenAlex ID: A5036145308

A Study of Factors Affecting Consumer Behavioural Intentions Towards Adoption of Gamification

2017 · Rajni Gupta, Kavita Mathad · Indian Journal of Marketing · 5

Corporate Performance Analysis Across Financial, Economic & Social Dimensions: A Study on Pharmaceutical sector in India

2026 · Rajni Gupta, Ananda Pal · Advanced International Journal of Multidisciplinary Research

The Economic Dimension Of Corporate Sustainability: A Study On Realty Sector In India

2026 · Rajni Gupta, Ananda Pal · International Journal For Multidisciplinary Research

Sectoral Variations in ESG Performance: A Comparative Analysis of Environmental, Social, and Governance Scores of Selected Indian Companies

2026 · Neha Shaw, Rajni Gupta · International Journal For Multidisciplinary Research

Corporate Accountability of Indian Energy Sector in Achieving Net Zero Targets: A Study on Greenhouse Gas Emissions

2026 · Shristi Agarwal, Rajni Gupta · International Journal For Multidisciplinary Research

Sustainable After Sale Services: The Effect of Perceived Value on Customers’ Behavioural Intention

2020 · Rajni Gupta, Dr.Sreedhara R · International Journal of Psychosocial Rehabilitation

Consumer Attitudes and Buying Behaviour towards Convenience Food Products

2017 · Rajni Gupta · Shodhganga

A study on consumer behavioural intentions towards adoption of gamification – A digital promotion technique

2016 · Rajni Gupta

Works count: 8

Citation count: 5

H-index: 1

I10-index: