Author

Ramulu Bhukya

Observed name: Dr. Ramulu Bhukya

Institution: Central University of Rajasthan

Observed institutions: Indian Institute of Management Ahmedabad, University of Hyderabad, Central University of Rajasthan, Koneru Lakshmaiah Education Foundation

ORCID: 0000-0002-3185-8662

Observed ORCID: 0000-0002-3185-8662

OpenAlex ID: A5036317535

Forty‐five years of International Journal of Consumer Studies: A bibliometric review and directions for future research

2021 · Justin Paul, Ramulu Bhukya · International Journal of Consumer Studies · 229

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Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review

2023 · Ramulu Bhukya, Justin Paul · Journal of Business Research · 227

The effect of perceived risk dimensions on purchase intention: An empirical evidence from Indian private labels market

2015 · Ramulu Bhukya, Sapna Singh · American Journal of Business · 125

Mapping sustainability reporting research with the UN's sustainable development goal

2023 · Raghu Raman, Vinith Kumar Nair, et al. · Heliyon · 81

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Forty years of European Management Journal: A bibliometric overview

2021 · Ramulu Bhukya, Justin Paul, et al. · European Management Journal · 58

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Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior – Do the store ambience and salesperson interactions really matter?

2021 · Bharath Shashanka Katakam, Ramulu Bhukya, et al. · Journal of Retailing and Consumer Services · 42

Do social media self-care influencers promote unsustainable consumption? A mixed methods study

2025 · Aishwarya Soni, Ramulu Bhukya · Journal of Retailing and Consumer Services · 21

Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda

2025 · Heena Alwani, Ramulu Bhukya · International Journal of Consumer Studies · 21

Effects of the GIG economy on the workplace: A contemporary Indian perspective study

2022 · Deepa Agrawal, Ramulu Bhukya · International Journal of Health Sciences · 9

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The Effect of Perceived Risk Dimensions on Purchase Intention: An Empirical Evidence from Indian Private Labels Market

2015 · Ramulu Bhukya · SSRN Electronic Journal · 9

Brand Preference of Students towards Choosing Cellular Service Providers in Hyderabad City

2013 · Ramulu Bhukya, Sapna Singh · Asia Pacific journal of marketing and management review · 6

Emerging technologies in retail management: a structured review, conceptual framework, and directions for future research

2025 · Ramulu Bhukya, Heena Alwani, et al. · The International Review of Retail Distribution and Consumer Research · 3

Factors Affecting Shoppers' Brand Preference towards Choosing Retail Stores

2016 · Ramulu Bhukya, Sapna Singh · SSRN Electronic Journal · 3

Determinants of Customer-Based Retailer Equity: An Empirical Verification Approach from Indian Large Retail Market

2015 · Ramulu Bhukya · Journal of Management Research · 2

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Consumerss Perception Towards Private Label Products of Indian Retailers -- A Study on Super Markets in Hyderabad

2013 · Ramulu Bhukya, Sapna Singh · SSRN Electronic Journal · 2

Empowering Communities of Practice in Higher Education: Leveraging Mentoring and Coaching for Strategic Advancement

2024 · Dr. A. Arun Kumar, CYS Krishna, et al. · SSRN Electronic Journal · 1

Consumer Socialization Research: a systematic literature review and directions for future research

2024 · Ramulu Bhukya · INTERNATIONAL JOURNAL OF ADVANCE RESEARCH IN COMPUTER SCIENCE AND MANAGEMENT STUDIES · 1

Does mindfulness lead to sustainability consciousness while delivering hotel service?

2026 · Aishwarya Soni, Ramulu Bhukya, et al. · Tourism and hospitality management

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Affordable Luxury and Positive Psychology: Review of Masstige Consumption through the Lens of the PERMA Model

2025 · Heena Alwani, Dr. Ramulu Bhukya · INTERNATIONAL JOURNAL OF ADVANCE RESEARCH IN COMPUTER SCIENCE AND MANAGEMENT STUDIES

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Retailing Research published in the top retailing journal between 1993 and 2020: A Bibliometric overview

2021 · Ramulu Bhukya · INTERNATIONAL JOURNAL OF ADVANCE RESEARCH IN COMPUTER SCIENCE AND MANAGEMENT STUDIES

Exploratory analysis of Consumers' Purchase Behavior during Covid-19 Pandemic: Insights from Focus Group Discussions

2020 · Ramulu Bhukya · INTERNATIONAL JOURNAL OF ADVANCE RESEARCH IN COMPUTER SCIENCE AND MANAGEMENT STUDIES

Social Media Marketing: an Advance Marketing Practice

2012 · Ramulu Bhukya · international journal of research in computer application & management

Presence of Indian Big IT Brands on Social Media: an Empirical Study

2012 · Ramulu Bhukya · Journal of Clinical Toxicology

Works count: 23

Citation count: 840

H-index: 9

I10-index: 8