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Komal Shamim
Institution:
Mohammad Ali Jinnah University
Observed institution:
Mohammad Ali Jinnah University
ORCID:
0000-0001-9401-6676
Observed ORCID:
0000-0001-9401-6676
OpenAlex ID:
A5036383932
How do social media influencers induce the urge to buy impulsively? Social commerce context
2023
·
Komal Shamim
, Muhammad Azam
, et al.
·
Journal of Retailing and Consumer Services
·
162
Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying
2022
·
Komal Shamim
, Tahir Islam
·
Journal of Global Scholars of Marketing Science
·
142
The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour
2024
·
Komal Shamim
, Muhammad Azam
·
Humanities and Social Sciences Communications
·
70
PDF
The power of the content of the influencers in inducing impulse buying: mediating role of trust
2025
·
Komal Shamim
, Muhammad Azam
·
Asia Pacific Journal of Marketing and Logistics
·
23
Triple Bottom-Line: A Critical Review and Need for Strategic Renewal
2025
·
Asif Ali Bhatti
, Junaid Rehman
, et al.
·
Pakistan Business Review
·
15
PDF
Unveiling the impact of social media influencers in inducing consumers’ impulse buying behavior
2026
·
Komal Shamim
, Muhammad Azam
·
Journal of Global Scholars of Marketing Science
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Works count:
6
Citation count:
412
H-index:
5
I10-index:
5
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