Author

Benallel Guerriche

Observed name: GUERRICHE, BENALLEL

Institution: University of Abou Bekr Belkaïd

Observed institution: University of Abou Bekr Belkaïd

OpenAlex ID: A5036431317

La Relation entre l’Identité de la Marque et la Fidélité des Clients : Test et Validation Empirique = The Relationship between Brand Identity and Customer Loyalty : Test and Empirical Validation = العلاقة بين هوية العلامة التجارية ووفاء الزبائن : اختبار ومصادقة تجريبية

2017 · Sidi Mohammed Benachenhou, Benallel Guerriche · مجلة البحوث الاقتصادية والمالية

L’effet De L’identite De La Marque Et L’identification Sociale Sur La Fidélité Des Clients

2017 · BENACHENHOU, SIDI MOHAMMED, GUERRICHE, BENALLEL · DOAJ (DOAJ: Directory of Open Access Journals)

The Influence of Brand Identity and Identification on Customer Loyalty

2015 · Benallel Guerriche, Abou Bekr, et al.

Works count: 3

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