Get started
Author

Pablo J. López-Tenorio

Observed names: López Tenorio, Pablo J., Pablo José López Tenorio
Institution: UNIE Universidad
ORCID: 0000-0003-4601-0733
Observed ORCID: 0000-0003-4601-0733
OpenAlex ID: A5036506219
The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective
2022 · Mohamad Abou-Foul, Jose L. Ruiz-Alba, et al. · Journal of Business Research · 289
Drivers of business-to-business sales success and the role of digitalization after COVID-19 disruptions
2023 · Rodrigo Guesalaga, Jose L. Ruiz-Alba, et al. · Journal of Business and Industrial Marketing · 19
PDF
Grassroots football club stakeholders' sponsorship: the role of happiness and shared values
2023 · Matthew Hindmarsh, Anees Ikramullah, et al. · Management Decision · 12
PDF
Institutions and business customer experience: the role of interfunctional coordination and service co-design
2023 · Jose L. Ruiz-Alba, María J. Quero, et al. · European Research on Management and Business Economics · 9
Fashion Events and e-WOM
2021 · José L. Ruiz-Alba, Jaavier Morales Mediano, et al. · Event Management · 9
Investors’ response to advertising: the role of media
2020 · Pablo J. López-Tenorio, Jaime Romero · Journal of Marketing Management · 6
More than performance: configurational paths from footballer brand image to fans’ emotional attachment and brand-related intentions
2025 · Pablo J. López-Tenorio, Jose Ruiz-Alba, et al. · International Journal of Sports Marketing and Sponsorship · 4
Customer experience management in B2B tourism: service business ecosystems
2025 · Guillermo Bermúdez-González, Jose L. Ruiz-Alba, et al. · Current Issues in Tourism · 3
The central role of financial behavior within financial literacy: A gender-based configurational approach to understanding risk aversion
2026 · Berta Marques, Pablo J. López-Tenorio · European Research on Management and Business Economics
Mediterranean Diet and Happiness in Generation Z: Implications for Well-Being Management
2026 · Jose L. Ruiz-Alba, Guillermo Bermúdez-González, et al. · Cuadernos de Gestión
PDF
Consumer Happiness and the Mediterranean Diet: A Fuzzy-Set Qualitative Comparative Analysis
2025 · Ruiz Alba, Jose L., Bermúdez González, Guillermo, et al. · Buleria (Universidad de León)
Gaming, eSports, and Spanish Consumer Behavior
2024 · David de Matías Batalla, Pablo José López Tenorio, et al. · Advances in marketing, customer relationship management, and e-services book series
AI Capabilities Scale
2023 · Mohamad Abou-Foul, Jose L. Ruiz-Alba, et al. · PsycTESTS Dataset
Presupuesto enfocado al ROMI: cómo medir el rendimiento de cada euro invertido
2014 · Pablo J. López-Tenorio · Harvard Deusto Márketing y Ventas
Afinidad, solidaridad e intención de compra de productos de comercio justo
2013 · Joaquín Calvo Sánchez, Aurelio Villa Pérez, et al. · Descubriendo nuevos horizontes en administracion: XXVII Congreso Anual AEDEM, Universidad de Huelva, 5, 6 y 7 de junio de 2013, 2013, ISBN 978-84-7356-914-9
La crisis financiera en España: el papel de la semiperiferia europea en el proceso global de acumulación de capital
2013 · Rafael Ibáñez, Pablo J. López-Tenorio · Investigación y marketing
Marketing:¿gasto o inversión?
2013 · Pablo J. López-Tenorio · MK: Marketing + ventas
La medición del retorno de la inversión en marketing (ROIM)
2012 · María de los Angeles Jiménez Tallón, Pablo J. López-Tenorio · Dialnet (Universidad de la Rioja)
Works count: 18
Citation count: 351
H-index: 6
I10-index: 3
Year
Topic
Type