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Kessara Kanchanapoom

Observed name: Kanchanapoom, Kessara
ORCID: 0009-0003-0763-1534
Observed ORCID: 0009-0003-0763-1534
OpenAlex ID: A5036670111
Unveiling the factors shaping teacher job performance: exploring the interplay of personality traits, perceived organizational support, self-efficacy, and job satisfaction
2025 · Lina Li, Kessara Kanchanapoom, et al. · BMC Psychology · 127
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Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
2022 · Kessara Kanchanapoom, Jongsawas Chongwatpol · Journal of Marketing Analytics · 50
The impact of social media overload on learning engagement: a moderated mediation model
2025 · Ninggui Duan, Lina Li, et al. · BMC Psychology · 7
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Integrated customer lifetime value models to support marketing decisions in the complementary and alternative medicine industry
2023 · Kessara Kanchanapoom, Jongsawas Chongwatpol · Benchmarking An International Journal · 6
A countermeasure designed to restrain self-serving behavior and strategic rating disclosure of credit rating agencies
2023 · Kittiphod Charoontham, Jirawat Worakantak, et al. · Journal of Management Analytics · 6
Applications of business intelligence and marketing analytics in the complementary and alternative medicine industry
2020 · Kessara Kanchanapoom, Jongsawas Chongwatpol · Journal of Information Technology Teaching Cases · 3
Rating disclosure analysis: compensation reform consequence on counteracting biased credit ratings
2024 · Kittiphod Charoontham, Kessara Kanchanapoom, et al. · Journal of Management Analytics · 2
Employability Strategy by Focusing on Soft Skill Development of Animation Students in the Metaverse Job Market
2023 · Tongfeng Xu, Jirawan Deeprasert, et al. · Educational Administration Theory and Practice journal · 1
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Credit derivatives design to facilitate loan purchase agreements in the secondary loan market in Thailand
2020 · Kittiphod Charoontham, Kessara Kanchanapoom · Journal of Asia Business Studies · 1
Startup accelerators' role in bridging funding gaps and promoting innovation technology adoption
2026 · Kittiphod Charoontham, Kessara Kanchanapoom · ABAC Journal
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The Influence of Social Influencers on Awareness of ‘Don’t Drink and Drive’ Social Marketing Campaigns among Thai Youth
2026 · Kessara Kanchanapoom, Phuangpornphat Viriya · Journal of Business Innovation and Sustainability (JBIS)
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Understanding the drivers of intention to adopt AI-based conversational recommendation systems for travel planning
2026 · Ying Chen, Kessara Kanchanapoom, et al. · Discover Artificial Intelligence
How contractual agreement affects CRA incentives and rating biases
2025 · Kittiphod Charoontham, Kessara Kanchanapoom, et al. · Australian Journal of Management
Determinants of Teacher Job Performance--Measurement Model
2025 · Lina Li, Kessara Kanchanapoom, et al. · PsycTESTS Dataset
Educational Administration: Theory and Practice
2024 · Lina Li, Jirawan Deeprasert, et al.
Do the Imagination and Self-efficacy of Animation Majors Unlock the Gateway to Employment Kingdom?
2024 · Tongfeng Xu, Jirawan Deeprasert, et al.
การวิเคราะห์ปัจจัยที่ส่งผลต่อการตอบสนองโซ่อุปทาน ตามแนวคิดแบบจำลองอ้างอิงการดำเนินงานโซ่อุปทานของอุตสาหกรรมที่ใช้อลูมิเนียมในการผลิต
2023 · Bunrod, Saichon, Jantarakolica, Tatre, et al. · Songklanakarin Journal of Management Sciences
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บทบาทของกิจกรรมการตลาดที่ยั่งยืนส่งผลต่อความผูกพันกับแบรนด์ของผู้บริโภคที่ใช้รถยนต์อีโคคาร์ในเขตกรุงเทพมหานคร
2023 · Phalalert, Decha, Jantarakolica, Tatree, et al. · Human Resource and Organization Development Journal
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ปัจจัยที่ส่งผลต่อความผูกพันกับแบรนด์ของผู้บริโภคและความภักดีต่อ แบรนด์ในชุมชนแบรนด์เสมือนจริงบนโซเชียลมีเดียของผู้บริโภคที่ใช้รถกระบะ ในเขตกรุงเทพมหานคร และปริมณฑล
2022 · Phalalert, Decha, Jantarakolica, Tatree, et al. · Burapha Journal of Business Management Burapha University
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Works count: 19
Citation count: 203
H-index: 5
I10-index: 2
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