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Garry Wei-Han Tan

The Metaverse in Engineering Management: Overview, Opportunities, Challenges, and Future Research Agenda
2023 · Keng-Boon Ooi, Garry Wei-Han Tan, et al. · IEEE Transactions on Engineering Management · 76
Unlocking sustainable resource management: A comprehensive SWOT and thematic analysis of FinTech with a focus on mineral management
2024 · Mehrbakhsh Nilashi, Rabab Ali Abumalloh, et al. · Resources Policy · 26
It’s not all fun and games: gamification in e-commerce on consumers’ impulse buying of retail food products
2025 · Song-Yik Lim, Yiqi Tan, et al. · British Food Journal · 16
Four decades of IJBM research: thematic evolution and future agenda for digital financial services
2025 · Lai-Ying Leong, Teck-Soon Hew, et al. · International Journal of Bank Marketing · 9
The Voice of Commerce: A Systematic Review and Integrative Framework for Digital Voice Assistants
2026 · Ziqiang Wu, Eugene Cheng‐Xi Aw, et al. · International Journal of Consumer Studies · 5
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Service robots and hotel brand engagement
2025 · Meijuan Wu, Eugene Cheng-Xi Aw, et al. · Tourism Review · 5
Leveraging big data analytics and supply chain mapping for sustainable competitive performance
2025 · Mustafa Rehman Khan, Kay Hooi Keoy, et al. · Journal of Industrial and Production Engineering · 3
When influencers make us feel better: How upward comparison emotions shape well-being?
2026 · Kerong Li, Eugene Cheng-Xi Aw, et al. · Journal of Retailing and Consumer Services · 2
The Antecedents and Consequences of Customer Participation in Community Group Buying: A Systematic Literature Review and Future Agenda
2024 · Jia Tingli, Eugene Cheng-Xi Aw, et al. · Journal of Internet Commerce · 2
The intersection of advertising and politics: a bibliometric analysis of four decades of research and its imperative for theory building in the algorithmic age
2026 · Varsha Jain, John Ford, et al. · International Journal of Advertising · 1
Metaverse for supply chain resilience: Navigating disruptions and sustainability
2026 · Kai-Xiang Sun, Voon-Hsien Lee, et al. · Technological Forecasting and Social Change · 1
Engaging the Margins: A Mixed‐Methods Study of Consumer Co‐Creation Activities in Ethnic Minority Live‐Streaming Commerce
2026 · Xiaohui Bai, Eugene Cheng‐Xi Aw, et al. · Journal of Consumer Behaviour · 1
The hierarchy-of-effects pathways of virtual influencers in metaverse: unpacking the path to luxury brand engagement
2025 · Zhiying Hou, Garry Wei Han Tan, et al. · Marketing Intelligence & Planning · 1
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Pixels of prestige: how cue configuration and virtual influencer-brand fit shape luxury brand desire
2026 · Jingya Guo, Eugene Cheng-Xi Aw, et al. · Journal of Research in Interactive Marketing
A decade of transformation from efficiency to intelligence: tracing the intellectual evolution of marketing and logistics research (2015–2025)
2026 · Lai-Ying Leong, Teck-Soon Hew, et al. · Asia Pacific Journal of Marketing and Logistics
Trust in robo-advisory services: A mixed-methods study
2026 · Yingting Chen, Eugene Cheng-Xi Aw, et al. · Journal of Behavioral and Experimental Finance
The influence of streamers’ cultural intelligence on consumer continuance in live commerce
2026 · Zhiying Hou, Meijuan Wu, et al. · Asia Pacific Journal of Marketing and Logistics
Editorial: Metaverse: dark, bright or gray of the new virtual economy
2025 · Keng-Boon Ooi, Garry Wei-Han Tan, et al. · Online Information Review
Works count: 18
Citation count: 148
H-index: 5
I10-index: 3
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