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Rudy P. Tobing

Observed names: Rudy P Tobing, Rudy P. TOBING, Rudy Tobing, Tobing, Rudy P.
ORCID: 0009-0004-1431-4956
Observed ORCID: 0009-0004-1431-4956
OpenAlex ID: A5036850549
Enhancing Netizen As A Digital Marketing Activity Toward Strategic Branding: A Case Study of “XYZ” Brand
2012 · Nila Krisnawati Hidayat, Rudy Tobing · The Winners · 10
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Pengaruh Social Media Marketing dan Brand Awareness Terhadap Keputusan Pembelian Skintific di Shopee
2025 · Daffa Mahendra, Rudy P. Tobing · Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah · 9
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Pengaruh Promosi Gratis Ongkir Dan Metode Pembayaran Paylater Terhadap Keputusan Pembelian Pada Pengguna E-commerce Di Indonesia
2023 · Diamona Stialanisa, Rudy Tobing · Jurnal Riset Manajemen dan Akuntansi · 9
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Pengaruh Viral Marketing dan Brand Awareness Terhadap Purchase Intention Produk Skincare Brand Korea Selatan
2022 · Seilvia Prasindhi Ningrum, Rudy P. Tobing · OPTIMAL Jurnal Ekonomi dan Manajemen · 9
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Pengaruh Perceived Usefulness, Perceived Ease of Use Dan Perceived Enjoyment Terhadap Usage Decision Konsumen Pada Shopee Tanam
2022 · Ricky Putra Hasudungan Sinaga, Rudy P. Tobing, et al. · JISMA Jurnal Ilmu Sosial Manajemen dan Akuntansi · 6
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Pengaruh Green Marketing Dan Consumer Awareness Terhadap Purchase Decision Pada Industri Fast Moving Consumer Goods
2024 · Tjan, Selly Beauty Wahayu, Rudy P. Tobing · Jurnal Manajemen dan Ekonomi Kreatif · 5
Pengaruh Green Awareness, Green Packaging Terhadap Minat Beli Green Product
2022 · Irham Pandu Dermawan, Rudy P. Tobing, et al. · Jurnal Riset Manajemen dan Akuntansi · 5
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Green Human Resource Management On Sustainable Performance: The Mediating Role Of Digital Innovation
2024 · Rudy Tobing, Dwiyanjana Santyo Nugroho · Iqtishaduna Jurnal Ilmiah Ekonomi Kita · 4
The Influence of Sustainable Marketing and Brand Image on Purchase Decision on Brands Sejauh Mata Memandang
2023 · Nani Mulyaningsih, Rudy P. Tobing · Business and Investment Review · 4
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Pengaruh Green Marketing dan Brand Awareness terhadap Purchase Decision pada The Body Shop
2023 · Dali Sofiatu Rohmah, Rudy P. Tobing · Business and Investment Review · 3
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Pengaruh Penggunaan Aplikasi E-commerce, Intensitas Iklan Dan Potongan Harga Terhadap Impulsive Buying Konsumen Generasi Milenial
2022 · Ronald Ivan Geraldo, Rudy P. Tobing, et al. · Jurnal Riset Manajemen dan Akuntansi · 3
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Relationship Brand Orientation and Internal Brand Equity at Internet Service Providers: An Organization Change Readiness Effect
2020 · Rudy P. TOBING, SURO SO, et al. · Journal of Asian Finance Economics and Business · 3
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Pengaruh Online Visual Merchandising dan Flash Sale Terhadap Impulse Buying Pengguna Tiktok Shop Live Streaming
2025 · Michael Tinambunan, Rudy P. Tobing · Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah · 2
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Pengaruh Brand Awareness dan Brand Image terhadap Keputusan Pembelian Gen Z pada Produk SmartphoneSamsung di Kedoya Utara
2025 · Allya Agfara, Rudy P Tobing · Profit Jurnal Manajemen Bisnis dan Akuntansi · 2
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Pengaruh Product Placement Dalam Drakor Little Women Dan Product Quality Terhadap Purchase Intention: Studi Kasus Kopiko Coffee Candy Blister Pack
2023 · Restu Pramesti Sugara, Rudy Tobing · JURNAL RISET RUMPUN ILMU EKONOMI · 2
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Pengaruh Green Product dan Service Quality Terhadap Purchase Decision pada Fore Coffee di Jakarta Pusat
2023 · Elizabeth Kateryn Sihombing, Rudy P. Tobing · Ethics and Law Journal Business and Notary · 2
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Pengaruh Brand Image, Brand Trust, Dan Reference Group Terhadap Usage Decision Marketplace Shopee
2022 · Indana Zulfa, Rudy P. Tobing · JISMA Jurnal Ilmu Sosial Manajemen dan Akuntansi · 2
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Pengaruh Brand Ambassador Dan Digital Marketing Terhadap Purchase Intention Produk Y.o.u
2023 · Happy Riska Indriyani, Rudy Tobing · JURNAL RISET RUMPUN ILMU EKONOMI · 1
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Pengaruh Social Media Advertising dan Electronic Word Of Mouth Terhadap Brand Trust Produk Sepatu Lokal
2022 · Ida Trigani, Rudy P. Tobing · Jurnal Manajemen dan Bisnis Madani · 1
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Pengaruh Hedonic Motivation, Cool Motivation dan Socialization Motivation Terhadap Impulsive Buying (Studi Kasus pada Remaja di Kota Maros)
2022 · Burhan Prakoso Sugiono, Rudy Tobing · Jurnal Manajemen dan Bisnis Madani · 1
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Competitiveness Development of Tourism Human Resources Facing the ASEAN Economic Community in 2015: A Case Study on Hotel Human Resources in Jakarta and Bali
2017 · Nila Krisnawati, Rudy P. Tobing, et al. · 1
Entrepreneurial Marketing Activities: Evidence in PQK in BSD City Branch Location
2012 · Ivan F.I. Lim, Samuel P. D. Anantadjaya, et al. · SSRN Electronic Journal · 1
Pengaruh Strategi Green Market Orientation Dan Green Supply Chain Relationship Quality Dalam Meningkatkan Green Competitive Advantage
2023 · Alhazami, Lutfi, Tobing, Rudy P. · JURNAL ILMIAH EDUNOMIKA
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Pengaruh Message Content, Visual Design, dan Posting Time TerhadapBrand Awareness Startup AgrikulturStudi Kasus: Content Marketing dari Instagram Startup Agrikultur(TaniHub, Sayurbox, Segari
2022 · Monica Dwi Saputri, Rudy P. Tobing, et al. · Jurnal Ekonomika dan Bisnis
The Role of Mobile Banking Towards Customer Satisfaction: a Case Study on Service Quality at Cimb Bank Go Mobile
2018 · Arief Ghani, Rudy Tobing · Emerging Markets Business and Management Studies Journal
Works count: 26
Citation count: 85
H-index: 5
I10-index: 1
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