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Parul Manchanda

ORCID: 0000-0003-4941-5277
Observed ORCID: 0000-0003-4941-5277
OpenAlex ID: A5036900376
Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes
2022 · Nupur Arora, Parul Manchanda · Journal of Global Fashion Marketing · 92
Cultivating sustainability consciousness through mindfulness: An application of theory of mindful-consumption
2023 · Parul Manchanda, Nupur Arora, et al. · Journal of Retailing and Consumer Services · 75
Impact of Beauty Vlogger's Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction
2021 · Parul Manchanda, Nupur Arora, et al. · Journal of Promotion Management · 44
Tapping generative AI capabilities: a study to examine continued intention to use ChatGPT in the travel planning
2024 · Nupur Arora, Parul Manchanda, et al. · Asia Pacific Journal of Tourism Research · 38
Designing a comprehensive gamification model and pertinence in organisational context to achieve sustainability
2021 · Deepti Prakash, Parul Manchanda · Cogent Business & Management · 22
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“I can't look at you while talking!” – fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior
2023 · Justin Paul, Parul Manchanda, et al. · Journal of Research in Interactive Marketing · 13
Investigating senior travel behaviour through motivation opportunities ability approach: conspicuous consumption and technology self-efficacy as moderators
2023 · Noopur Saxena, Aanchal Aggarwal, et al. · Asia Pacific Journal of Tourism Research · 10
“Out of sight but not out of mind”- envisaging consumer engagement in ephemeral content: role of user motivations and relational bonds
2025 · Aanchal Aggarwal, Nupur Arora, et al. · The Journal of Marketing Theory and Practice · 3
A moderated mediation model linking prosocial motivation and social entrepreneurial intention
2023 · Aanchal Aggarwal, Parul Manchanda · International Journal of Entrepreneurial Venturing · 3
Investigating the relationship between Internal Environmental Locus of control and Behaviour towards sustainable apparel: The mediating role of intention to purchase
2021 · Dr. Nupur Arora, Parul Manchanda · TRANSNATIONAL MARKETING JOURNAL · 3
Fashion Vlogging for Sustainable Cosmetics: Modelling the Relationship Between Hedonic Motivation and Impulse Buying Intention with Parasocial Interaction as a Mediator
2024 · Parul Manchanda, Nupur Arora, et al. · Contemporary studies in economic and financial analysis · 2
GoMechanic: Building India’s Largest Automotive Aftermarket Ecosystem
2022 · Deepti Prakash, Parul Manchanda · Asian Case Research Journal · 2
Masstige apparel products and FOMO in online shopping: tapping the emerging market for luxury consumption
2026 · Nupur Arora, Parul Manchanda, et al. · International Journal of Technology Marketing · 1
Augmented Appetite: Exploring Impact of Augmented Reality on Consumer Experience and Impulse Buying Through Positive Emotions
2025 · Aanchal Aggarwal, Parul Manchanda, et al. · Services Marketing Quarterly · 1
Investigating consumer intention to use food delivery mobile applications: an Indian perspective
2023 · Nupur Arora, Parul Manchanda · International Journal of Business Innovation and Research · 1
Faculty work engagement and happiness: an empirical research
2023 · Poonam Khurana, Swati Narula, et al. · International Journal of Public Sector Performance Management · 1
Faculty Work Engagement and Happiness: An Empirical Research
2022 · Parul Manchanda, Swati Narula, et al. · International Journal of Public Sector Performance Management · 1
Sustainability and Business Scalability of an Indian Social Enterprise
2021 · Neena Sinha, Deepti Prakash, et al. · International Journal of Social Ecology and Sustainable Development · 1
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry
2005 · Parul Manchanda, Dick R. Wittink, et al. · 1
Subject Index
2026 · Nupur Arora, Aanchal Aggarwal, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
Preface
2026 · Nupur Arora, Aanchal Aggarwal, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
From Deepfakes to Trust
2026 · Parul Manchanda, Nisha Solanki, et al. · CRC Press eBooks
Masstige apparel products and FOMO in online shopping: tapping the emerging market for luxury consumption
2026 · Nupur Arora, Parul Manchanda, et al. · International Journal of Technology Marketing
The Moderating Effect of Demographic Profiles of Indian Consumers on the Impact of Different Website Attributes on the Purchase Intentions of Buyers
2025 · Aanchal Aggarwal, Nupur Arora, et al. · IGI Global eBooks
SMEs leveraging strategic orientation to achieve firm performance: a mediating role of firm capabilities and competitive advantage
2025 · Parul Manchanda, Deepti Prakash · International Journal of Public Sector Performance Management
Works count: 31
Citation count: 314
H-index: 7
I10-index: 7
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