Author

T. C. Catherin

Observed name: Catherin T. C

Institution: Saveetha University

Observed institutions: Manonmaniam Sundaranar University, Saveetha University

ORCID: 0000-0002-2469-5893

Observed ORCID: 0000-0002-2469-5893

OpenAlex ID: A5036924059

Sustainability and Responsibility in the Digital Era: Leveraging Green Marketing in Healthcare

2025 · M. Vijayalakshmi, A. K. Subramani, et al. · IGI Global eBooks · 17

Need of the Hour: Awareness on Green Banking Products

2022 · Catherin T. C, C. L. JEBA MELVIN · Studies of Applied Economics · 6

AI at the Crossroads of Compliance and Crime: Rethinking AML in the Digital Age

2025 · R. Vettriselvan, Palanivel Rathinasabapathi Velmurugan, et al. · Advances in computational intelligence and robotics book series · 2

Analysing the Impact of ESG on Work Values – A Generational Analysis of Gen Z and Millennials

2026 · Durdana Ovias, V. Selvalakshmi, et al. · Indian Journal of Information Sources and Services · 1

Government Influence in Building a Sustainable Fintech Ecosystem: Shaping the Future

2026 · R. Swadhi, B. Jeyaprabha, et al. · IGI Global eBooks · 1

“Green Banking Initiatives: A Core towards Sustainability”

2022 · Catherin T. C, C. L. Jeba Melvin · American Review of Political Economy · 1

Systematic literature review on marketing analytics

2026 · P. Shalini, S. Sudha, et al. · AIP conference proceedings

Embracing Sustainability: The Evolution of Conventional Banking through Green Banking Initiatives

2024 · T. C. Catherin, C. L. Jeba Melvin · Advances in economics, business and management research/Advances in Economics, Business and Management Research

“Green Banking: Double Sides of a Coin”

2022 · Catherin T. C, C. L. Jeba Melvin · American Review of Political Economy

Works count: 9

Citation count: 28

H-index: 2

I10-index: 1