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Author

Florian Haumer

Observed name: Haumer, Florian
ORCID: 0000-0002-9736-0875
Observed ORCID: 0000-0002-9736-0875
OpenAlex ID: A5037151043
Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations
2018 · Castulus Kolo, Florian Haumer · Journal of digital & social media marketing. · 78
The Rivalry of Nonverbal Cues on the Perception of Politicians by Television Viewers
2009 · Florian Haumer, Wolfgang Donsbach · Journal of Broadcasting & Electronic Media · 39
The impact of augmented reality experiential marketing on brand equity and buying intention
2020 · Florian Haumer, Castulus Kolo, et al. · Journal of brand strategy · 28
Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change
2021 · Florian Haumer, Laura Schlicker, et al. · Journal of strategy and management · 23
Unternehmenskommunikation
2013 · Florian Haumer · Springer eBooks · 20
Formal Professionalization of early-stage Social Media “Influencers”—attitudinal Drivers and Their Relation to Personality Traits
2022 · Castulus Kolo, Florian Haumer, et al. · The International Journal on Media Management · 9
Influencers and their motivations to create content: A qualitative typology based on an international survey
2023 · Florian Haumer, Castulus Kolo, et al. · Journal of digital & social media marketing. · 6
Der Wertschöpfungsbeitrag von Corporate Publishing
2013 · Florian Haumer · Springer eBooks · 3
The Spiral of Silence. A Theory of Public Opinion
2022 · Florian Haumer · Springer eBooks · 2
Technological advances and the future of corporate and marketing communication: an international foresight study among experts from different professional backgrounds
2020 · Castulus Kolo, Florian Haumer · Journal of Creative Industries and Cultural Studies · 2
Der Wertschöpfungsbeitrag von Corporate Publishing
2013 · Florian Haumer · Springer eBooks · 1
Adapt to the Feed: The Impact of Dynamic Managerial Capabilities and Their Antecedents on Social Media Influencers’ Business Model Innovation
2026 · Christian Zabel, Henry Tahir Schmidt, et al. · The International Journal on Media Management
Spiral of Silence: The Spiral of Silence. A Theory of Public Opinion – by Elisabeth Noelle-Neumann (1974)
2026 · Florian Haumer · Springer eBooks
Reorganization of Media Industries: Digital Transformation, Entrepreneurship, and Regulation
2022 · Castulus Kolo, Florian Haumer, et al. · MedienWirtschaft
Forschungsfrage und Aufbau der Arbeit
2013 · Florian Haumer · Springer eBooks
Methode der Untersuchung
2013 · Florian Haumer · Springer eBooks
Gestaltung und Wirkung von Corporate Publishing
2013 · Florian Haumer · Springer eBooks
Kundenbindung und Kundenloyalität
2013 · Florian Haumer · Springer eBooks
Forschungsfragen und Hypothesen
2013 · Florian Haumer · Springer eBooks
Zusammenfassung und Ausblick
2013 · Florian Haumer · Springer eBooks
Ergebnisse
2013 · Florian Haumer · Springer eBooks
Datenerhebung
2013 · Florian Haumer · Springer eBooks
Freie Berufe und Kundenloyalität
2013 · Florian Haumer · Springer eBooks
Works count: 25
Citation count: 211
H-index: 6
I10-index: 5
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