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Author

Jacob Joseph Kalapurackal

Observed names: Dr. Jacob Joseph K., K. Jacob Joseph
Institution: Christ University
ORCID: 0000-0002-7535-129X
Observed ORCID: 0000-0002-7535-129X
OpenAlex ID: A5037226041
Influencer Marketing and Consumer Behaviour: A Systematic Literature Review
2022 · Aswathi Kanaveedu, Jacob Joseph Kalapurackal · Vision The Journal of Business Perspective · 97
Green Manufacturing and Performances in Apparel Export Industry: Mediating Role of Green Innovation
2024 · Sweta Jain, Jacob Joseph Kalapurackal, et al. · Environmental Research Engineering and Management · 9
Enhancing authenticity and trust in social media: an automated approach for detecting fake profiles
2024 · Manu Vasudevan Unni, Jeevananda S., et al. · Indonesian Journal of Electrical Engineering and Computer Science · 8
A Systematic Review of Green Apparel Manufacturing
2023 · Sweta Jain, Jacob Joseph Kalapurackal · Environmental Research Engineering and Management · 7
WOW Skin Science: strategic adaptation for responsible advertising
2024 · Aswathi Kanaveedu, Jacob Joseph Kalapurackal, et al. · Emerald Emerging Markets Case Studies · 2
Green Innovation, Pressure, Green Training, and Green Manufacturing: Empirical evidence from the Indian apparel export industry
2023 · Sweta Jain, Jacob Joseph Kalapurackal · THE SCIENTIFIC TEMPER · 2
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A Multi-criteria Decision-Making Approach for Prioritising Customer Churn Factors in OTT Video Platforms
2025 · Bincy Ann Babu, N. Elangovan, et al. · Lecture notes in networks and systems · 1
A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts
2024 · Aswathi Kanaveedu, Jacob Joseph Kalapurackal, et al. · Advances in marketing, customer relationship management, and e-services book series · 1
A Fuzzy Logic Approach for Prioritizing Customer Retention Strategies in OTT Video Platforms
2026 · Bincy Ann Babu, N. Elangovan, et al. · Lecture notes in networks and systems
Prioritisation of Challenges in OTT Video Platforms: A Multi-criteria Decision-Making Approach
2025 · Bincy Ann Babu, N. Elangovan, et al. · Smart innovation, systems and technologies
Customer Engagement of Athleisure Brands in the Indian Market Using Netnography as a Research Tool
2025 · Pratik Ghosh, M. Sriram, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research
A Conceptual Study on the Impact of COVID-19 Awareness Campaigns by Social Media Influencers on Brand Awareness
2024 · Aswathi Kanaveedu, Jacob Joseph Kalapurackal · Advances in logistics, operations, and management science book series
Perception of Information and Communication Technology Tools among Small and Medium Enterprises in Bengaluru
2020 · Dr. Jacob Joseph K. · Journal of Advanced Research in Dynamical and Control Systems
Works count: 13
Citation count: 127
H-index: 4
I10-index: 1
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