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Author

Pauline Maclaran

Observed names: Maclaran, Pauline 1950-, P. Maclaran, PAULINE MACLARAN, Paulin Maclaran, Pauline B Maclaran, Pauline MacLaran, Pauline Maclaren
Observed institutions: University of London, Queen's University Belfast, Royal Holloway University of London, The Open University, ESCP Business School, Keele University, De Montfort University, Lancaster University, ESCP Business School
ORCID: 0000-0002-3076-3629
Observed ORCID: 0000-0002-3076-3629
OpenAlex ID: A5037333056
Focus Group Data and Qualitative Analysis Programs: Coding the Moving Picture as Well as the Snapshots
1997 · M. Catterall, P. Maclaran · Sociological Research Online · 218
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Heterotopian space and the utopics of ethical and green consumption
2012 · Andreas Chatzidakis, Pauline Maclaran, et al. · Journal of Marketing Management · 215
The SAGE Handbook of Marketing Theory
2011 · Pauline Maclaran, Michael Saren, et al. · SAGE Publications Ltd eBooks · 213
The Center Cannot Hold: Consuming the Utopian Marketplace: Figure 1
2005 · Pauline Maclaran, Stephen Brown · Journal of Consumer Research · 192
Researching the social Web: marketing information from virtual communities
2002 · Pauline Maclaran, Miriam Catterall · Marketing Intelligence & Planning · 145
Researching consumers in virtual worlds: a cyberspace odyssey
2002 · Miriam Catterall, Pauline Maclaran · Journal of Consumer Behaviour · 137
Feminism’s fourth wave: a research agenda for marketing and consumer research
2015 · Pauline Maclaran · Journal of Marketing Management · 128
Rethinking consumer culture theory from the postmodern to the communist horizon
2013 · Bernard Cova, Pauline Maclaran, et al. · Marketing Theory · 123
Critical Reflection in the Marketing Curriculum
2002 · Miriam Catterall, Pauline Maclaran, et al. · Journal of Marketing Education · 111
The (re‐)configuration of production and consumption in empty nest households/families
2004 · Margaret K. Hogg, Carolyn Folkman Curasi, et al. · Consumption Markets & Culture · 97
The SAGE Handbook of Consumer Culture
2018 · Olga Kravets, Pauline Maclaran, et al. · SAGE Publications Ltd eBooks · 79
Body talk: Questioning the assumptions in cognitive age
2001 · Miriam Catterall, Pauline Maclaran · Psychology and Marketing · 75
The Regeneration of Consumer Movement Solidarity
2021 · Andreas Chatzidakis, Pauline Maclaran, et al. · Journal of Consumer Research · 74
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I Can't Believe It's Not Bakhtin!: Literary Theory, Postmodern Advertising, and the Gender Agenda
1999 · Stephen Brown, Lorna Stevens, et al. · Journal of Advertising · 71
Analysing qualitative data: computer software and the market research practitioner
2002 · Pauline Maclaran, Miriam Catterall · Qualitative Market Research An International Journal · 70
Marketing and feminism in historic perspective
2012 · Pauline Maclaran · Journal of Historical Research in Marketing · 69
Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers
2005 · Miriam Catterall, Pauline Maclaran, et al. · Journal of Marketing Management · 66
An embodied approach to consumer experiences: the Hollister brandscape
2019 · Lorna Stevens, Pauline Maclaran, et al. · European Journal of Marketing · 62
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Rhetorical issues in writing interpretivist consumer research
2008 · Margaret K. Hogg, Pauline Maclaran · Qualitative Market Research An International Journal · 62
Gender Perspectives in Consumer Behaviour: An Overview and Future Directions
2001 · Miriam A Caterall, Pauline B Maclaran · The Marketing Review · 59
Contemporary Issues in Marketing and Consumer Behaviour
2009 · Elizabeth Parsons, Pauline Maclaran · Routledge eBooks · 56
Materiality and family consumption: the role of the television in changing mealtime rituals
2012 · Pepukayi Chitakunye, Pauline Maclaran · Consumption Markets & Culture · 51
Praxis or performance: does critical marketing have a gender blind-spot?
2009 · Pauline Maclaran, Caroline Miller, et al. · Journal of Marketing Management · 49
Always Historicize!
2001 · Stephen Brown, Elizabeth C. Hirschman, et al. · Marketing Theory · 48
Critical Marketing Studies
2009 · Mark Tadajewski, Pauline Maclaran · SAGE Publications Ltd eBooks · 46
Works count: 271
Citation count: 4,049
H-index: 33
I10-index: 81
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