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Phillip Frank

Observed name: Frank, Phillip
ORCID: 0000-0002-2034-4770
Observed ORCIDs: 0000-0002-2034-4770, 0009-0006-6849-1338
OpenAlex ID: A5037401043
Bridging the intention–behavior gap among organic grocery customers: The crucial role of point‐of‐sale information
2018 · Phillip Frank, Christian Brock · Psychology and Marketing · 143
The role of customer engagement facets on the formation of attitude, loyalty and price perception
2019 · Maxi Bergel, Phillip Frank, et al. · Journal of Services Marketing · 116
Stairway to organic heaven: The impact of social and temporal distance in print ads
2021 · Natascha Loebnitz, Phillip Frank, et al. · Journal of Business Research · 58
Exploring antecedents and consequences of young consumers’ perceived global brand equity
2016 · Phillip Frank, Kittichai (Tu) Watchravesringkan · Journal of Product & Brand Management · 54
“Green cannibalism” or an “organic inside job”? Empirical insights into the rivalry of ethical grocery types
2019 · Phillip Frank, Christian Brock · Psychology and Marketing · 29
Me, my family or the public good? Do inter‐role conflicts of consumer–citizens reduce their ethical consumption behaviour?
2018 · Phillip Frank · International Journal of Consumer Studies · 25
An exploratory study of skill requirements for social media positions: A content analysis of job advertisements
2021 · Verma, Amit, Frank, Phillip, et al. · arXiv (Cornell University) · 13
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The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China
2020 · Natascha Loebnitz, Clarisse Kienou‐Traore, et al. · Psychology and Marketing · 10
The Case of the Disappearing Mill Village: Implications of Industry Change for Building and Sustaining Small Communities
2013 · Nancy Hodges, Phillip Frank · TEXTILE · 6
Reinventing “Towel City, USA ”: Textiles, Tourism, and the Future of the Southeastern Mill Town
2014 · Nancy Hodges, Phillip Frank · Family and Consumer Sciences Research Journal · 5
Service Business Development im Handel – Grundlagen, Entwicklungen und Herausforderungen
2018 · Christian Brock, Phillip Frank, et al. · Springer eBooks · 3
Modeling young global consumers' apparel brand resonance: a cross-cultural comparison between the United States and Thailand
2013 · Phillip Frank · NC Digital Online Collection of Knowledge and Scholarship (The University of North Carolina at Greensboro) · 3
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Ageism, sexism, and women in power
2022 · Minta Sanghvi, Phillip Frank · Routledge eBooks · 1
Personal Brand Logo and Student Course Engagement in Undergraduate Introductory Marketing Courses
2026 · Phillip Frank, Mary Judene Nance · Journal for Advancement of Marketing Education
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Investigating Consumers’ Apparel Retail Format Choice: The Roles of Decision-making Styles and Retail Attributes
2022 · Watchravesringkan, Kittichai, Frank, Phillip · Academic Journal of Humanities and Social Sciences Burapha University
Values-Based Curriculum Development in a Study Abroad Program: International Marketing in Cambodia
2017 · Phillip Frank, Neilson Journals Publishing · Journal of Business Ethics Education
Works count: 17
Citation count: 467
H-index: 8
I10-index: 8
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