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Gouranga Patra

Observed names: Dr. Gouranga Patra, Patra Gouranga
ORCID: 0000-0002-4283-4340
Observed ORCID: 0000-0002-4283-4340
OpenAlex ID: A5037531765
Business Sustainability and Growth in Journey of Industry 4.0-A Case Study
2023 · Gouranga Patra, Raj Kumar Roy · Contributions to environmental sciences & innovative business technology · 30
Digital Employer Branding for Enabling Gen Y in the ITeS Sector in Eastern India
2019 · Gouranga Patra, Indranil Mukhopadhyay, et al. · Prabandhan Indian Journal of Management · 18
Managing talent and branding in learning organization
2023 · Gouranga Patra, Sumona Datta, et al. · The Learning Organization · 16
XAI for Society 5.0: Requirements, opportunities, and challenges in the current context
2024 · Gouranga Patra, Sumona Datta · Elsevier eBooks · 11
Celebrity Endorsement in FMCGs Advertising –A Case Study in a Culturally Vibrant Society
2011 · Gouranga Patra, Brajesh Kumar · Advances In Management · 10
How to Digitize the Human Resource Management in the Era of Industry 4.0?
2023 · Amina Omrane, Mohsen Akbari, et al. · Arts, research, innovation and society · 7
Digital Technologies for Smart Business, Economics and Education: Towards a Promising Future
2023 · Amina Omrane, Gouranga Patra, et al. · Arts, research, innovation and society · 5
Perceived Service Quality of Mobile Providers Through the Lens of Indian Young Adults
2023 · Gouranga Patra, Sumona Datta, et al. · Arts, research, innovation and society · 3
Students’ Perception of ICT Use in Higher Secondary School Students: An Exploratory Factor Analysis Approach
2023 · Gouranga Patra, Sumona Datta, et al. · Arts, research, innovation and society · 3
Assessing Customers' Perceived Service Quality of Mobile Service Provider: a Comparative Study of Young Adults in West Bengal and Chhattisgarh
2021 · Gouranga Patra, Sumona Datta, et al. · Zenodo (CERN European Organization for Nuclear Research) · 2
PDF
Corporate Social Responsibility and Women Empowerment- A Study of North 24 Parganas, West Bengal, India
2022 · Gouranga Patra, Prithvish Bose · Contributions to management science · 1
Business Opportunities for Small Firms Through Digital Platform in Post COVID Era
2021 · Gouranga Patra, Sumona Datta · Springer eBooks · 1
Effectiveness of Working Capital Management on MSME Sustainability in West Bengal
2021 · Mainak Chakraborty, Gouranga Patra, et al. · Springer eBooks · 1
Digital Employer Branding for Enabling Gen Yin ITES Sector in India
2018 · Indranil Mukherjee, Gouranga Patra, et al. · Sumedha Journal of Management · 1
Television Advertisement and its Impact on Teenagers' Buying Behavior-A Study in Barasat City Kolkata
2017 · Gouranga Patra, Chinmaya Kumar Dash, et al. · Parikalpana KIIT Journal of Management · 1
Employee Happiness and Retention: An Empirical Study of Retail Sector Employees in West Bengal
2026 · Pialy Saha Mondal, Gouranga Patra, et al. · Zenodo (CERN European Organization for Nuclear Research)
Artificial Intelligence- Driven Transformation in Higher Education: Teaching Innovation, Student Engagement, and Learning Outcomes
2026 · Sugandha Sahay, Dr. Gouranga Patra · International Journal on Science and Technology
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Basic Psychological Need Satisfaction and Employee Performance: The Serial Mediating Roles of Psychological Capital and Work Engagement
2026 · Moumita Bhattacharya, Avradeep Ganguly, et al. · Zenodo (CERN European Organization for Nuclear Research)
Profit with a Purpose: Unveiling the Trends in Green Investing
2026 · Abhishek Ghosh, Dr. Gouranga Patra · The Journal of Theoretical Accounting Research
PDF
Performance of Digital Healthcare Management System in Post Covid Time
2026 · Abhishek Ghosh, Gouranga Patra · International Journal of Economic Practices and Theories
PDF
Employee Happiness and Retention: An Empirical Study of Retail Sector Employees in West Bengal
2026 · Pialy Saha Mondal, Gouranga Patra, et al. · Zenodo (CERN European Organization for Nuclear Research)
Managing A Multigenerational Workforce: HR Strategies For Employees Across Different Generational Cohorts In The Retail Sector of West Bengal
2026 · Avradeep Ganguly, Diptayan Bhattacheryya, et al. · Journal of Asia Entrepreneurship and Sustainability
PDF
Behavioural Determinants of Personal Financial Investment Decision-making: the Mediating Role of Financial Awareness in an Emerging Market Context
2026 · Dr. Diptayan Bhattacheryya, Dr. Avradeep Ganguly, et al.
PDF
An Empirical Study of Digital HR Before and After the Pandemic in the Retail Sector in West Bengal
2025 · Avradeep Ganguly, Gouranga Patra · Springer eBooks
List of contributors
2024 · B.A. Abara, S. Abijah Roseline, et al. · Elsevier eBooks
Works count: 38
Citation count: 110
H-index: 6
I10-index: 5
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