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Maximilian Friess

Observed name: Friess, Maximilian
ORCID: 0000-0003-3575-0808
Observed ORCID: 0000-0003-3575-0808
OpenAlex ID: A5038002933
Understanding the Impact of Relationship Disruptions
2019 · Christian Schmitz, Maximilian Friess, et al. · Journal of Marketing · 62
The contingent effects of innovative digital sales technologies on B2B firms’ financial performance
2024 · Maximilian Friess, Till Haumann, et al. · International Journal of Research in Marketing · 36
When sales leaders induce competition among sales employees: a source of motivation or exhaustion?
2023 · Maximilian Friess, Sascha Alavi, et al. · Journal of Personal Selling and Sales Management · 23
Price Increases and Their Financial Consequences in International Business-to-Business Selling
2023 · Maximilian Friess, Roland Kassemeier · Journal of International Marketing · 12
Gamification in virtual sales training: evidence from a field experiment
2025 · Maximilian Friess · Journal of Personal Selling and Sales Management · 9
The Different Effects of Mass-Media Marketing and Personal Sales Budgets Across the Life Cycle of B2B High-Tech Start-Ups
2025 · Arnd Vomberg, Maximilian Friess, et al. · Journal of Marketing Research · 4
Second-hand luxury: investigating the trade-off between exclusivity and sustainability
2026 · Stephan Traut, Kristina Mahler, et al. · International Journal of Advertising · 1
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Beyond virtual reality: identifying functional and perceptual drivers of immersive negotiation training adoption in B2B sales
2026 · Stephanie Jordan, Maximilian Friess, et al. · The Journal of Marketing Theory and Practice
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Are We More Willing to Forgive an Underdog? An Investigation of the Consequences of Second-Hand Product Failures
2026 · Sandra Baringhorst, Maximilian Friess, et al. · Journal of Global Marketing
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Works count: 13
Citation count: 147
H-index: 5
I10-index: 4
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